Tip: Everybody wants backlinks, but few provide real value first in their cold outreach. Get high-quality backlinks by giving candidates a list of broken links on their sites and providing highly-relevant alternatives.

Thread 👇

If you're trying to boost your SEO with backlinks, "broken link building" is a better bet than your run-of-the-mill cold email. Here's how you do it.

First, find links to 404 pages from sites in your niche. You can do this by exploring blogs with a free tool called Check My Links.

But the easiest way to do it at scale is with services like Ahrefs or Moz. And you can also use these services to find out what other sites are linking to the broken page (the more the merrier).

Once you find something within your expertise, check out what the original article included by using archive .org. Then write something of your own that encompasses and improves upon it.

The 2020s will be known as the Remote Work decade

A few predictions of what is likely to emerge

[ a thread ] 💻🏠🌍

🏦Third Space: Office and Working from Home will be joined by somewhere close by that a number of people will use

Supermarkets or local bank branches should emerge as a convenient ubiquitous location option – if they are smart

⏰Asynchronous Work: Offices are instantaneous gratification distraction factories where synchronous work makes it impossible to get stuff done

Tools that enable asynchronous work are the most important thing globally remote teams need. A lot of startups will try to tackle this

⚽️Hobbie Renaissance: Remote working will lead to a rise in people participating in hobbies and activities which link them to people in their local community

This will lead to deeper, more meaningful relationships which overcome societal issues of loneliness and issolation

🚜Rural Living: World-class people will move to smaller cities, have a lower cost of living & higher quality of life

These regions must innovate quickly to attract that wealth. Better schools, faster internet connections are a must

FAQ: “How do I get better at writing?”
Me: Write a million words.
Follow up: “Hah but seriously.”
Me: Start with 20,000 words. Everyone gets to that 50 times in their first million.
Follow up: “No seriously.”
Me: Nobody expects 10 Quick Tips To Play Violin At Carnegie Hall.

The Internet is so much better at teaching writing than the traditional educational system principally because it removes an artificial and limiting constraint on output imposed by ability of gatekeepers’ limited time to evaluate output.

(Interestingly in fields where we actually care about performance we’re good at encouraging students to practice when no one is watching but for writing we basically assume all the value is created by the teacher-minute of attention. Teacher-minutes are scarce and rationed.)

If you ever want to be deeply, deeply disillusioned about the state of the world, compare what we do where we care about output quality and what we do where we don’t, and which domains sort into which column by revealed preference.

How to create a freelancing website that makes money.

Everything I've learned.

A thread.

As a freelancer,

Your website is everything.

First, prioritise its existence.

Second, prioritise its improvement.

The technology you use is irrelevant.

- WordPress
- Notion
- Carrd
- Wix

It doesn't matter which you choose,

What matters is you have a website.

Pick a platform that you're comfortable with.

If you can:

- Capture leads
- Add content easily
- Have a clear design

You're good.

If your website doesn't get leads,

It's not working.

Don't rest on a website that doesn't work for you.

Improve it until it does.

This week, 33 years ago, Thomas Sankara, the revolutionary leader of Burkina Faso, was assassinated in a French-backed coup. He aspired to an egalitarian, feminist society, and an economy built on self-sufficiency, ecological regeneration, and independence from Western powers.

As debt crises mount across Africa, his ideas are more vital now than ever. I wrote about Sankara's legacy in these two pages from The Divide:

Today, Sankara's legacy is inspiring a new generation of revolutionary thinkers and activists across the continent and beyond. As Sankara himself put it, with uncanny prescience, “You can assassinate revolutionaries, but you cannot kill ideas”.

Sankara knew his assassination was coming. Speaking to African leaders at the OAU, he said "I would like this conference to clearly declare that we will not repay the debt; we must do it together, to avoid being assassinated individually..."

"...If Burkina Faso is the only one to refuse, I will not be here at the next conference."

Excerpts from The Autobiography of Martin Luther King, Jr. to help shed light on the way to go as regard the #EndSARS #ReformPoliceNG protest going on across the country.

A thread.

Before the Boycott started, Martin Luther King Jr. thought about the morality of the method of protesting - the Boycott.

In spite of the fact that the Black community had a legitimate demand, they still thought about the morality of their method.

Would anyone suffer unjustly?

On the first day of the protest, Martin Luther King Jr. noticed that at the peak of the morning traffic, no more than eight Negro passengers rode the bus.

Almost everyone in the Black community cooperated.

Now, what happened next?

Leaders in the community discussed the need for some organisation to guide and direct the protest because everything happened spontaneously.

They decided to elect officers and Martin Luther King Jr. was made the President of the Association.

They formed an ad hoc organisation called the Montgomery Improvement Association (MIA).