Most of the startup advice is horse shit. Especially when you google it.

Let's build a thread with the best startup threads and articles.

I'll start:

1/ Fundamentals

Your startup is like a cult. You have to convert your team, investors, customers, and friends to be your evangelists.

@DavidSacks article on how to form a movement
https://t.co/SEZ3wPhK6v
2/ Growth is possible only with lazer focus.

1000 tasks fall on you every day. You have to ignore them and concentrate on improving main metrics.

@lennysan article about choosing a Northstar metric.
https://t.co/ujQEuwnDE9

in general Future by @a16z is full of great advice
3/ Legal aspects and costs in a startup by @dunkhippo33
https://t.co/BTqBC5zn5S

She also has great threads about
• customer acquisition https://t.co/ibDi3LxVi7
• PMF https://t.co/2kKZEJSN3P
4/ Community building is a new black in product discovery and customer acquisition.

@gregisenberg on how to start a community from 0
https://t.co/Nu9mjwNmcy

His article about finding startup ideas through unbundling Reddit is amazing https://t.co/KHhsdUoHjF
5/ Hiring

I wrote a thread about my mistakes in hiring that resonated a lot with my following https://t.co/OVqzU7KpmZ
6/ Thread about fundraising by @Suhail from 2018 that is still relevant
https://t.co/r6IkcxId3Q
7/ Founders need to be great at copywriting. They write emails, pitches, landing pages, product descriptions, notes to the team.

Here is @Julian take on beautiful writing
https://t.co/iv8tJFxMTB

Follow Julian for everything marketing.
8/ More on copywriting by @alexgarcia_atx
https://t.co/7M5vBiJtqU

Alex helped to grow the MFM pod we all love and his marketing thread are GOLD

Most popular:
https://t.co/oUtU08Dcq6
9/ How to get more revenue by converting non-buyers by @ecomchasedimond

https://t.co/YX4KxGJKtu
10/ @JamesCurrier is the best resource to learn about network effects. If you are building a marketplace or a social network, you should go down this rabbit hole.

The best of his articles are on his fund's blog
https://t.co/Cjc4Ux3yFh
11/ A lot of great advice and inspiration by @agazdecki

His most popular tweets:
https://t.co/4IVzr7fADF
12/ @jasonlk has spent a lot of time with the most successful founders and shared a lot of what he learned.

His tweets are underrated, but most of them are pure gold.
13/ Amazing story by @awilkinson about how he lost by bootstrapping to a VC-baked Asana.

I don't agree that you can't compete without raising money, but there is a lot to learn from that story.

https://t.co/EyaBbKJQuq
14/ Also a lot to learn from @joelgascoigne story about why and how they bought back their equity from VCs.

https://t.co/zue0KtMUK9
15/ Investors you should reach out to and what startups they are looking for

https://t.co/qN86Y7gqUP
I'll be adding more resources as I discover them.

Share the ones you love about:
• building and managing the team
• marketing
• sales
• mental health for founders

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So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.
“We don’t negotiate salaries” is a negotiation tactic.

Always. No, your company is not an exception.

A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.

Listen to Aditya


And by the way, you should never be worried that an offer would be withdrawn if you politely negotiate.

I have seen this happen *extremely* rarely, mostly to women, and anyway is a giant red flag. It suggests you probably didn’t want to work there.

You wish there was no negotiating so it would all be more fair? I feel you, but it’s not happening.

Instead, negotiate hard, use your privilege, and then go and share numbers with your underrepresented and underpaid colleagues. […]