When we started @CourtsideVC in 2016, the biggest question we faced was "Can you really generate venture returns investing in sports?". 5 years later, we have enough data to share. This is the story of how we turned our passion for sports into a business.
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$300K check --> currently worth $15M
$5.5M check --> currently worth $35M
We had to challenge the traditional definition of some of these terms.
Sports isn't just selling products to teams and athletes. It's about media, collectibles, content that people consume and the culture that transcends the game.
1. We had to make sure we were the first call entrepreneurs made when starting a company in our verticals
2. We had to stay incredibly disciplined about not chasing hot deals that were being overpriced
3. We had to double and triple down in our winners
1. We did too many deals in Fund I. We should have stopped at 25-30 deals instead of doing 40
2. We should have written larger initial checks and focused on ownership percentage.
4. We should have challenged ourselves more to see what was possible instead of assuming that certain business models wouldn't work because of the status quo.
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Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
I'm increasingly interested in the idea of "personal moats" in the context of careers.
— Erik Torenberg (@eriktorenberg) November 22, 2018
Moats should be:
- Hard to learn and hard to do (but perhaps easier for you)
- Skills that are rare and valuable
- Legible
- Compounding over time
- Unique to your own talents & interests https://t.co/bB3k1YcH5b
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
People talk about \u201cpassive income\u201d a lot but not about \u201cpassive social capital\u201d or \u201cpassive networking\u201d or \u201cpassive knowledge gaining\u201d but that\u2019s what you can architect if you have a thing and it grows over time without intensive constant effort to sustain it
— Andrew Chen (@andrewchen) November 22, 2018
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
Things that look like moats but likely aren\u2019t or may fade:
— Erik Torenberg (@eriktorenberg) November 22, 2018
- Proprietary networks
- Being something other than one of the best at any tournament style-game
- Many "awards"
- Twitter followers or general reach without "respect"
- Anything that depends on information asymmetry https://t.co/abjxesVIh9
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.