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How I Used Phone Calls and WhatsApp To Close Sale and Increase Profit In my Skin Care Business
In July 2017, I thought I had it all figured out.
I was going to build a successful business and retire to Cape Coast, Ghana.
I believed I had everything covered.
I built a website to showcase my products and process the orders received.
I played around with Instagram and Facebook ads to get more people to view my products and possibly make orders.
And yes, I was also running my content structure on Facebook, Instagram and Twitter.
After about 3 months of hitting a brick wall and a little over 4 fulfilled orders, I decided to take a second look at my marketing playbook. I included a few marketing strategies that brought my sales to an average of N100,000 per month in revenue but I was making zero profit.
In 2018, I came in contact with an e-commerce thread by @ronaldnzimora, worked on my sales process and watched as orders rolled in. My profit improved but I was getting a lot of cancelled orders.
This is when I learnt my first lesson;
1. An order does not mean the sale is been closed.
2. An order simply indicates interest.
From my years of sales and marketing, I know a great way to separate serious orders from the unserious ones is to ask question, make observation and re-present your offer.
In July 2017, I thought I had it all figured out.
I was going to build a successful business and retire to Cape Coast, Ghana.
I believed I had everything covered.
How to Use Phone Calls to Increase Sales in your ecom bizness
— Tope Olofin (@toperants) December 21, 2020
In 2019, I took my skin care company from making N100k/month to making N750k per month
I made one simple change.
I used WhatsApp to confirm and close every order I received
I\u2019ll do a thread on it at 8:00PM tonight!
I built a website to showcase my products and process the orders received.
I played around with Instagram and Facebook ads to get more people to view my products and possibly make orders.
And yes, I was also running my content structure on Facebook, Instagram and Twitter.
After about 3 months of hitting a brick wall and a little over 4 fulfilled orders, I decided to take a second look at my marketing playbook. I included a few marketing strategies that brought my sales to an average of N100,000 per month in revenue but I was making zero profit.
In 2018, I came in contact with an e-commerce thread by @ronaldnzimora, worked on my sales process and watched as orders rolled in. My profit improved but I was getting a lot of cancelled orders.
This is when I learnt my first lesson;
1. An order does not mean the sale is been closed.
2. An order simply indicates interest.
From my years of sales and marketing, I know a great way to separate serious orders from the unserious ones is to ask question, make observation and re-present your offer.