10 Biases That You Need To Understand


1. Anchoring bias

This is when you base all your decisions on the first information you receive

If I told you my service was $1000

Then you came back a week later and I said $500 you would think you were getting a deal

You can use this to sell your product to anyone
2. Availability heuristic bias

You overestimate the importance of the mainstream media

People make decisions based more on stories and news than real information

If people see there is a problem with public school

Then they will start homeschooling their children
3. Bandwagon bias

You will believe something not because of what you believe but because you want to be part of the majority

This is dangerous

Avoid groupthink and speak up in situations where you feel pressured to agree with everyone else
4. Choice supportive bias

You have the tendency to defend something just because you chose it

Think about IPhone users

They only see the good and avoid the negative sides

If you avoid this you can use it as an advantage to those who can’t

Don’t be a consumer, be a creator
5. Confirmation bias

You never look for both sides of a situation

If you believe that all ice cream is bad

You will only research for what supports your point

This leaves you looking ignorant...
Try this instead,

Make sure you firm up your argument by getting both sides of the facts

When you go into a debate knowing the whole picture will put you in position to win

Start doing this today,

It will pay off in the long run
6. Ostrich bias

This is when you only consider the positive information and ignoring the negative information

Let’s say you are a smoker

You may ignore the negative side effects because you want the positive ones...
This can be deadly

The same is only seeing the positive side of other decisions

It can lead to a lot of disappointment if you don’t avoid it

Don’t be ignorant, take everything into account

Take your head out of the sand
7. Outcome Bias

This is when you decide only off outcomes

Let’s say you made a decision based on your gut, and you are right

Then you start making all your decisions based on your gut

This will end in extreme failure

Pay attention to all the details and then make your choice
8. Placebo bias

When you believe something will happen it will actually happen

This has been proven time and time again

The way you think is important
So, what does that mean

This bias can be used to your advantage if you just remember this:

Positive thoughts lead to positive outcomes

Control what you are consuming and make sure you surround yourself with

It all matters.
9. Survivorship bias

This is when you judge something based completely on surviving information

For example, 5 ways to become a millionaire

We all know that millions have failed on this path

But we take these 5 ways and think they will work for us...

Because we see only the survivors

Avoid falling for this sales tactic from now on

Every path is unique and different, you have to be willing to take your own journey

You'll be better off with this mindset shift
10. Blind spot bias

What if I asked you,

How bias are you?

You would probably say not as much as other people

This is when you are bias about being bias...
How do you avoid this?

The best way to avoid this is realizing we all have some sort of bias

Once you admit that, you can overcome any bias you encounter, I promise

Your path to success requires you to understand and use bias to your advantage
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More from Principles

How to find (and operate in) your Zone of Genius:

A few weeks ago, I shared a thread—How to Win (without talent or luck)—that got a lot of attention.

One of the most popular insights I shared was the idea of operating in your Zone of Genius.

But I got a lot of questions about how to practically achieve that...

Your Zone of Genius is where your interests, passions and skills align.

Operating in it means you stop playing *their* games and start playing *yours*.

This thread shares my framework—built through personal struggle—for finding and operating in your Zone of Genius:

First, let's get one thing straight.

Everyone has a Zone of Genius.

"Genius" here is a relative term, not an absolute.

It's not about being top 1% at something—it's about the unique space where your relative strengths are accentuated (and relative weaknesses masked).

Furthermore, everyone’s Zone of Genius is different and unique to them as an individual.

The goal of a founder, startup, or organization, therefore, is to build a team with complementary—not conflicting—Zones of Genius.

This is where 1+1=3!

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This is a pretty valiant attempt to defend the "Feminist Glaciology" article, which says conventional wisdom is wrong, and this is a solid piece of scholarship. I'll beg to differ, because I think Jeffery, here, is confusing scholarship with "saying things that seem right".

The article is, at heart, deeply weird, even essentialist. Here, for example, is the claim that proposing climate engineering is a "man" thing. Also a "man" thing: attempting to get distance from a topic, approaching it in a disinterested fashion.

Also a "man" thing—physical courage. (I guess, not quite: physical courage "co-constitutes" masculinist glaciology along with nationalism and colonialism.)

There's criticism of a New York Times article that talks about glaciology adventures, which makes a similar point.

At the heart of this chunk is the claim that glaciology excludes women because of a narrative of scientific objectivity and physical adventure. This is a strong claim! It's not enough to say, hey, sure, sounds good. Is it true?
शमशान में जब महर्षि दधीचि के मांसपिंड का दाह संस्कार हो रहा था तो उनकी पत्नी अपने पति का वियोग सहन नहीं कर पायी और पास में ही स्थित विशाल पीपल वृक्ष के कोटर में अपने तीन वर्ष के बालक को रख के स्वयं चिता पे बैठ कर सती हो गयी ।इस प्रकार ऋषी दधीचि और उनकी पत्नी की मुक्ति हो गयी।

परन्तु पीपल के कोटर में रखा बालक भूख प्यास से तड़पने लगा। जब कुछ नहीं मिला तो वो कोटर में पड़े पीपल के गोदों (फल) को खाकर बड़ा होने लगा। कालान्तर में पीपल के फलों और पत्तों को खाकर बालक का जीवन किसी प्रकार सुरक्षित रहा।

एक दिन देवर्षि नारद वहां से गुजर रहे थे ।नारद ने पीपल के कोटर में बालक को देख कर उसका परिचय मांगा -
नारद बोले - बालक तुम कौन हो?
बालक - यही तो मैं भी जानना चहता हूँ ।
नारद - तुम्हारे जनक कौन हैं?
बालक - यही तो मैं भी जानना चाहता हूँ ।

तब नारद ने आँखें बन्द कर ध्यान लगाया ।

तत्पश्चात आश्चर्यचकित हो कर बालक को बताया कि 'हे बालक! तुम महान दानी महर्षि दधीचि के पुत्र हो । तुम्हारे पिता की अस्थियों का वज्रास्त्र बनाकर ही देवताओं ने असुरों पर विजय पायी थी।तुम्हारे पिता की मृत्यु मात्र 31 वर्ष की वय में ही हो गयी थी'।

बालक - मेरे पिता की अकाल मृत्यु का क्या कारण था?
नारद - तुम्हारे पिता पर शनिदेव की महादशा थी।
बालक - मेरे उपर आयी विपत्ति का कारण क्या था?
नारद - शनिदेव की महादशा।
इतना बताकर देवर्षि नारद ने पीपल के पत्तों और गोदों को खाकर बड़े हुए उस बालक का नाम पिप्पलाद रखा और उसे दीक्षित किया।