BC PERSONALBRAND
Saved by @cur10uslearner

Build your personal brand online.

Everything you need to know: 🧵

 Index:

∎ Who is telling your story?
∎ Define your personal brand
∎ Discover your reason for being
∎ Articulate your mission
∎ Complete your social profile
∎ Nurture your community
∎ Who is telling your story?

➵ Stories are fundamentals of human understanding.
➵ Don't let someone tell your story.
➵ You should tell your story.
➵ Do things, tell people.
➵ People will be connected to your story.
➽ Zeigarnik Effect

➵ This effect states that people remember incomplete or interrupted tasks better than completed tasks.
∎ Define your personal brand.

What is a brand?
➵ The brand is really an Idea.

Ex:
☞ Apple - They are selling creativity and simplicity.
☞ Nike - Selling Performance.
☞ Disney - They are selling Happiness, nostalgia, smiles.
☞ Coco-Cola - They are selling Refreshment.
Every brand consists of two elements.

➵ PERCEPTION + EXPERIENCE

➽ Perception is
1. How do you see yourself?
2. How do you want to be seen?
3. How do others see you?

➽ Experience is
1. Activities
2. Interactions
3. Time
Your brand is what people say about you when you're not in the room. - Jeff Bezos
∎ Discover your reason for being
To discover what you love ask yourself the following:

1. what you are genuinely passionate about?
2. Can you enthusiastically talk about your industry for hours?
3. Are you emotionally connected to the result of your work?
4. If you weren't concerned about money would you still do what you do?
∎ Articulate your mission

Write down what is your mission in ~ 8 words

How to write?
➵ VERB + AUDIENCE + OUTCOME

➽ VERB ➛ I HELP [WHO]
➽ AUDIENCE ➛ I TO DO [WHAT]
➽ OUTCOME ➛ WHICH [OUTCOME]
~8-word mission statements (Companies):

☞ TED: Spreading Ideas
☞ KICK Starter: To bring creative projects to life.
☞ Coco-cola - Taste the feeling
☞ Google: To organize the world's information
☞ Uber: Evolving the way the world moves
Personal:

☞ Oprah: To inspire to be more than they thought they could be.

☞ Richard Branson: To have fun & learn from mistakes.
∎ Complete your social profile

➵ A User Handle
➵ An Account Name
➵ Bio - Short and crisp [ You can refer to above section ]
➵ Professional profile pic
➵ Maintain your brand color
➵ Links
➵ Call-To-Action
➽ Build a personal website

➵ Your name
➵ Your title
➵ A profile picture
➵ A short bio
➵ Links to social media
➵ Call-To-Action
∎ Nurture your community

➵ Practice social listening
➵ learn the field
➵ Read what leaders & influencers are saying
➵ Get to know about your intended audience
➵ Engage meaningfully
➽ Types of content

➵ Useful content
➵ Amusing
➵ Informational
➵ Inspiring
➵ Critical
If you do all this what you'll get👇

1. Find opportunities
2. Generate leads
3. Get advice & Knowledge
4. Expand your network
5. Enhance your profile and awareness
6. Make social connections
7. Improve communication skills
8. Increased confidence and happiness.
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Rig Ved 1.36.7

To do a Namaskaar or bow before someone means that you are humble or without pride and ego. This means that we politely bow before you since you are better than me. Pranipaat(प्राणीपात) also means the same that we respect you without any vanity.

1/9


Surrendering False pride is Namaskaar. Even in devotion or bhakti we say the same thing. We want to convey to Ishwar that we have nothing to offer but we leave all our pride and offer you ourselves without any pride in our body. You destroy all our evil karma.

2/9

We bow before you so that you assimilate us and make us that capable. Destruction of our evils and surrender is Namaskaar. Therefore we pray same thing before and after any big rituals.

3/9

तं घे॑मि॒त्था न॑म॒स्विन॒ उप॑ स्व॒राज॑मासते ।
होत्रा॑भिर॒ग्निं मनु॑षः॒ समिं॑धते तिति॒र्वांसो॒ अति॒ स्रिधः॑॥

Translation :

नमस्विनः - To bow.

स्वराजम् - Self illuminating.

तम् - His.

घ ईम् - Yours.

इत्था - This way.

उप - Upaasana.

आसते - To do.

स्त्रिधः - For enemies.

4/9

अति तितिर्वांसः - To defeat fast.

मनुषः - Yajman.

होत्राभिः - In seven numbers.

अग्निम् - Agnidev.

समिन्धते - Illuminated on all sides.

Explanation : Yajmans bow(do Namaskaar) before self illuminating Agnidev by making the offerings of Havi.

5/9
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