McKinsey consultants get paid $1000+ / hour.

I spent over 1500 hours working with them

Here are their 5 communication secrets that will 2x, 5x, or even 10x your hourly rate overnight.

The Framework Principle

Summarize everything you say into a framework:

❌ “This is a great solution because of x and it will do y and z… ”
✅ “There are 3 things this solution will enable: x,y,z”

This takes time to learn, but the impact is huge.
The “So What” Principle

Ask “So What” 3x before any major decision

1️⃣Our margins fell below 60%. So what?
2️⃣Now we don't qualify for low-interest loans. SW?
3️⃣Our project isn't cost-effective any more. SW?
▶️ Cancel the project

This will 10x your decision-making
The Pyramid Principle:

McKinsey uses this system to present EVERY recommendation to executives

1️⃣Start with the answer / your recommendation
2️⃣Then present the arguments
3️⃣Then present supporting evidence

This will make your communication persuasive and easy to follow
The MECE Principle

Avoid repetition and don't leave anything out

❌ “We want to reduce costs and increase profit” (reducing costs = increasing profit)
✅ “To increase sales we can increase prices or our quantity”

This will make any argument factually strong
The Relevancy Principle

Connect every insight to a customer problem:

❌ Inflation is 9% this month.
✅ Inflation is 9% this month. This has increased product prices and made your project unprofitable.

By doing this, you go from just making a point to creating customer value.
TL;DR

5 principles to 10x your communication

• Apply a framework to everything you say
• Ask "So What" before reaching a conclusion
• First recommendation -> then arguments
• Don’t repeat an argument + don’t leave any out
• Connect insights to customer problems

You May Also Like

@EricTopol @NBA @StephenKissler @yhgrad B.1.1.7 reveals clearly that SARS-CoV-2 is reverting to its original pre-outbreak condition, i.e. adapted to transgenic hACE2 mice (either Baric's BALB/c ones or others used at WIV labs during chimeric bat coronavirus experiments aimed at developing a pan betacoronavirus vaccine)

@NBA @StephenKissler @yhgrad 1. From Day 1, SARS-COV-2 was very well adapted to humans .....and transgenic hACE2 Mice


@NBA @StephenKissler @yhgrad 2. High Probability of serial passaging in Transgenic Mice expressing hACE2 in genesis of SARS-COV-2


@NBA @StephenKissler @yhgrad B.1.1.7 has an unusually large number of genetic changes, ... found to date in mouse-adapted SARS-CoV2 and is also seen in ferret infections.
https://t.co/9Z4oJmkcKj


@NBA @StephenKissler @yhgrad We adapted a clinical isolate of SARS-CoV-2 by serial passaging in the ... Thus, this mouse-adapted strain and associated challenge model should be ... (B) SARS-CoV-2 genomic RNA loads in mouse lung homogenates at P0 to P6.
https://t.co/I90OOCJg7o