The Framework Principle
Summarize everything you say into a framework:
❌ “This is a great solution because of x and it will do y and z… ”
✅ “There are 3 things this solution will enable: x,y,z”
This takes time to learn, but the impact is huge.
The “So What” Principle
Ask “So What” 3x before any major decision
1️⃣Our margins fell below 60%. So what?
2️⃣Now we don't qualify for low-interest loans. SW?
3️⃣Our project isn't cost-effective any more. SW?
▶️ Cancel the project
This will 10x your decision-making
The Pyramid Principle:
McKinsey uses this system to present EVERY recommendation to executives
1️⃣Start with the answer / your recommendation
2️⃣Then present the arguments
3️⃣Then present supporting evidence
This will make your communication persuasive and easy to follow
The MECE Principle
Avoid repetition and don't leave anything out
❌ “We want to reduce costs and increase profit” (reducing costs = increasing profit)
✅ “To increase sales we can increase prices or our quantity”
This will make any argument factually strong
The Relevancy Principle
Connect every insight to a customer problem:
❌ Inflation is 9% this month.
✅ Inflation is 9% this month. This has increased product prices and made your project unprofitable.
By doing this, you go from just making a point to creating customer value.
TL;DR
5 principles to 10x your communication
• Apply a framework to everything you say
• Ask "So What" before reaching a conclusion
• First recommendation -> then arguments
• Don’t repeat an argument + don’t leave any out
• Connect insights to customer problems