You could look at the past week & reasonably think MAGA/Q folk MUST know it's over.

But the thing about conspiracy theories is that they never end: they morph into new theories while maintaining that they've ALWAYS been right.

For MAGA/Q, it's "the plan" - Let me explain.

How Reading Helped My Career

 In 2013, a joint venture Israeli/South African company was looking to make a foray into Nigeria. They wanted to set up an outlet in Lagos after conducting their feasibility studies and they needed a Nigerian financial institution to partner with.

Somehow, i was given their contacts and we agreed to meet with our teams from both sides at Victoria Island. 

I got my team together- about 8 of them- people in e-business, IT and other units that I know will have one thing or the other to do with this company.

I wanted to conclude in just one meeting. As the South African MD and his Israeli partner walked into my office where we were all seated and I stood up to exchange pleasantries with both of them, his eye went to the book on my table. 'Oh, you're reading Tipping Point?', he asked.

I was reading Tipping Point by Malcolm Gladwell that week and I had the book on my desk in the office. I usually have the books I'm reading either in my car or on my desk. I replied in the affirmative.

He asked for other books of Malcolm Gladwell that I've read and I mentioned Outliers-The Story of Success and What The Dog Saw. He asked for my best among the books and I mentioned Outliers. His best was Tipping Point.

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

A relationship begins to get stiff when excessive patterns begin to form.

Too many patterns leads to a boring, predictable, logical lifestyle.

Get the emotions involved.

Do something spontaneous out of the blue moon & flip the script.

'What's wrong with the patterns?'

Nothing is wrong with patterns.

However, there is a problem when all you have are patterns.

It's boring.

'Can you explain why?'

Sure 👇

The thing with relationships is that it's meant to be an emotional experience.

It's very difficult to logically explain love, right?

'Right.'

Well this is where you want to steer the ship the right way.

1. Too emotional is bad.

2. Too logical is bad.

Let me break it down.

1. Too emotional

If a relationship is completely ruled by emotions, then it's too volatile.

You will never reach productivity if you are aimlessly only following each others emotions.

This lifestyle tarnishes any structure for the couple.

'So why do people do it?'

Because it's fun.

You may ruled by this stage in the honeymoon phase.

Normal.

You'll be so spontaneous that it almost becomes a lifestyle.

But it's hard to level up your life when you're too spontaneous.

Avoid.

4 Sure Fire Habits You Must Develop to Become Successful.

I define success as a series of habits that you build and abide by to create your own reality.

Practicing these simple habits will surely make you successful, no fluff.

1. Focus on the things that matter - intently focus on what is essential for you and your goals. Block out distracting information, ideas and opinions.

Always ask in the course of the day,

"Is whatever I'm doing important?"

2. Empower others - one thing remains true than ever. Good leaders set themselves apart by effectively influencing and empowering those around them.

This is how great leaders shine with heroic display of empathy and compassion when others are down.

3. Delegate your weaknesses - There's someone who is strong at your weakness. They will do what you can't more efficiently at a cost.

This gives you enough time to build on your strengths.

Have a team that will work for a common course.

@epballou @AutSciPerson I have to say, all this info about sound sensitivity is making me emotional. I've never been able to talk about this. I can work around airplanes, no protection (did it for years), but if I'm caught near a city fireworks show I lose my mind. The fear and pain is indescribable.

I tell people one of my biggest fears is balloons, and obviously it's funny to imagine, until they see me have a psychotic break when one pops. I lose myself and it's terrifying. I don't know what it is about loud sudden sounds that hurts me, and it appears I'll never know.

I dread the 4th of July every year. My birthday parties were often held then. Recently I discovered if I wear earbuds and blast music with audio PPE on top I can stand to be outside. That first show where I could keep my hands free I held my best friend's hand and felt wondrous.

I'm crying just remembering discovering I could be happy underneath fireworks. I'll never understand why my parents didn't think to ever try to help me, and instead made me suffer for so long, feeling absolutely alone with this. Only once do I remember my mother comforting me.

It was a particularly bad year, a lot of college kids I think renting nearby camps, and I hid under my bed for hours. My mother came up and laid on my bed, dangled her hand down to show she was there, and sang to me. I was 15.