#JUBILANT INGREVIA LIMITED🙏 https://t.co/60A11vjGO6

1. This is "Hollie The Card".

She's a Doctor, Physician, PhD, MA, Clinical Psychologist, Hospital Consultant, PTSD consultant, Long Covid Consultant.

(Thread)

2. Although sometimes she’s also an AUTHOR and English Academic.

3. A Hospital Consultant and ex Gymnast.

(Pinterest public profile)

4. A Physician, Doctor, or hospital consultant.

A “Hospital Consultant”, would probably mean a senior doctor, in the UK at least.

5. Hollie changes her Twitter picture and bio so often, it’s hard to keep up with her qualifications.

The BATTLE OF PAVAN KHIND (13 July 1660)

300 MARATHAS against 10000+ ADIL SHAHI TROOPS

A Sparta style last man stand at a mountain pass which ensured Shivaji Maharaj's safety.

Valour, loyalty and sacrifice!

Baji Prabhu Deshpande was one of the most able lieutenants of Shivaji. He sacrificed his life defending Shivaji in a heroic last stand known as the "Battle of Pavan Khind" in which his force was hugely outnumbered.(1)

In this battle he became a martyr, but managed to halt the enemy forces for several hours, which secured Shivaji’s safety and victory on another front. Without this heroic last stand Shivaji’s glorious career may have been cut short.(2)

Baji Prabhu was senior to Shivaji. In the beginning he opposed Shivaji being from a rival Maratha clan, but realised that Shivaji stood for national resurgence. Henceforth he became a friend and loyal supporter of Shivaji.(3)

In 1660, Shivaji was trapped in the fort of Panhala, under siege and vastly outnumbered by an Adilshahi army led by general Siddhi Jauhar.(4)

1/ Throughout my startup career, I’ve seen many founders have an aversion to sales. This is a mistake that can kill your startup.

2/ Sales is often viewed as either a saving grace or proof that the product isn’t good enough (because it should sell itself). Neither are ever true. Some common mistakes that result in...

3/ Mistake 1: Hire a sales rep before reaching product/market fit to get your initial batch of customers. This is a mistake because founders need to work through their MVP with early adopters to truly understand what it is they’re selling.

4/ Mistake 2: Reach product/market fit, need to scale, and rely entirely on self-serve. For enterprise products that require big commitments and internal shifts, almost no product is self-explanatory enough to sell itself.

5/ Mistake 3: Make a first sales hire who isn’t scrappy enough to help mold the sales process from scratch. Some salespeople are amazing at their jobs, but not cut out to establish the processes that others end up following. This skillset is what @rdedatta calls a “sales ninja”.

An irony of facebook's situation.

Sheryl got her MBA at Harvard. One of the most famous cases (Extra Strength Tylenol) in one of the most famous classes (Business History) she took: in 1982, someone put cyanide in Extra Strength Tylenol capsules and killed 7 people in Chicago.

What do you do when someone turns your product into a weapon? When they use the system you built to harm? James Burke, CEO of J&J, was shockingly open with the public, he pulled the product and made significant packaging changes to make product safer (but not tamper-proof).

He over-shared every step along the way re investigation, redesign, stood up as both CEO and human. The reintroduction of new Extra Strength Tylenol succeeded. Burke saved the brand.

But four years later it happened again. A killer put cyanide in the capsules, this time a woman in Yonkers died. Same CEO, Burke, pulled the product again, completely changed the form factor from capsule to caplet and relaunched *again*. It worked *again*. How'd they do that?

Burke (CEO) tapped J&Js goodwill bank account w/ the public. Two big withdrawals from that bank account in four years + 8 dead bodies! But his honesty, openness, humanity (choked up about the deaths more than once), humility kept the goodwill bank balance positive the whole time.

1. I was walking in the woods yesterday and I had an epiphany. It wasn’t one I wanted to have. I was thinking about today’s class, where we are reading Kimmerer’s ‘Gathering Moss’. I’ve taught Braiding Sweetgrass in multiple classes every year since 2016. It’s eminently teachable

2. Both books are beautifully written. Students uniformly enjoy them as assigned reading. They do a great job communicating to non-Indigenous folks the contours of basic Indigenous relationships to more-than-human beings. They’re wildly popular with white readers.

3. I’ve found Braiding Sweetgrass to be a great entry point for non-Indigenous folks to Indigenous scholarship. But this is where yesterday’s epiphany comes in. Neither Braiding Sweetgrass or Gathering Moss tends to the deep deep lineages of Indigenous scholarship in Canada or US

4. As the popularity of ‘Braiding Sweetgrass’ has soared, I’ve seen more and more white folks wax on about ‘braiding knowledge’. But they often don’t know any of the lineages of these concepts beyond what is presented in this one book. They confidently run with this.

5. Kimmerer does a commendable job of weaving in her own experiences, her family stories+nods to some very important knowledge keepers who deserve to be celebrated for their work. But Braiding Sweetgrass does not tend to the citational politics Sara Ahmed & others teach us about