The cold hard truth:

Why do companies like Quibi raise billions, while companies like Peloton get nothing?

Because fundraising is a GAME

And the insiders keep the rules to themselves.

Here are 100 tips the insiders don’t want you to see but will help you win the game:

1. You can’t play the game without nailing the basics.

There are 5 core ingredients to a startup pitch.

Most have 2.
Good ones have 4.
The best have all 5.

https://t.co/fqGl1yC7F2
2. Now that you have a grasp of the basics, it’s time to level up.

Good news - most founders make the same mistakes as each other.

Bad news - these mistakes are really easy to make.

Here's what not to do:

https://t.co/bd6hyZngeJ
3. Ok so you told me what not to do.

So what should I do?

Read below.

https://t.co/YmJpDZSuN6
4. We’re in a really unique fundraising environment right now.

It’s important to contextualize all these tips in the “here and now” of what’s going on in the landscape.

https://t.co/R1L2ysYKU8
5. Once of the coolest things that has come out of fundraising in 2021 is equity crowdfunding.

There's been major regulatory change and this is going to be a gamechanger for startups.

https://t.co/enx8oOgYXl
6. For the life of me I don't understand why VCs make Founders pay the bill for fundraising paperwork.

Some VCs have changed this behavior, but most haven't.

In case you have to pay, don't get swindled.

Here's how to reduce your legal bill by 80%+:

https://t.co/3dHknrFJoE
7. Aside from your own fundraise, if you're interested in angel investing, it breaks down into 3 distinct steps.

Internalize all 3 of these and then have a strategy for each:

https://t.co/HyAkGyEtuf
8. I've invested a few million over the past year.

It's humbling, exciting and anxiety inducing all in one.

If you're interested in angel investing (or a Founder that wants to see how an Angel "thinks"), here are some hard earned lessons:

https://t.co/foQoFviRw1
9. Finally (and selfishly), here's what I'm personally most excited about in 2021.

If you're building in any of these areas, I'd love to chat:

https://t.co/VqQRdOmf9d
10. If you enjoyed this thread, give me a follow

➡️@romeensheth⬅️

And if you have any questions on any of the topics above, DM me.

I’ll answer the first 50 questions I get over the next few hours.

More from Romeen Sheth

Early career years are painful.

You feel like an idiot 98% of the time - lost, confused and insecure.

I wish I had a playbook on principles for my first job.

So I put one together.

Here are 9 threads packed with lessons about building a career I wish I knew sooner:

1. First and most important - have a clear mind.

Without clarity of thought, nothing else matters.

Here are the most common types of distortions I’ve observed over the years.

Self awareness has helped me catch myself before falling into a trap.


2. Enter the side door

Most people enter the “front door” in their careers.

The problem is - when you do what most people do, you get the results most people get.

If you want a n-of-1 career, don’t take the 1-of-n path.


3. Adversity is inevitable

Any journey that’s worthwhile is filled with adversity.

If it was so easy...everybody would do it.

Here’s the way I’ve worked through dealing with the road blocks that are part of every entrepreneur’s journey.


4. Learn from the world's best

I love talking to world class people - CEOs, Founders, Execs, Athletes.

There's a lot of commonality in world class success.

Unpacking how these people got to where they are is always inspiring.

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