
Good Question.
It is important to understand that GR was not specifically meant for Pb ONLY and was attempted in other parts of country. Important to know that three things played important role
1. British Canal system.
2. Land holdings size
3. Nature of cultivating population.
Always had the question \u201cwhy punjab was chosen for GR and not UP/MO\u201d. Thanks for touching base.
— Rahul Duggal \U0001f426 (@rahulduggal18) December 28, 2020
Regarding Pepsico, further reading suggests it was forced into food processing by GOI to allow pepsi to sell colas. Hence once markets opened after \u201891, they bailed out. You missed it.

The benefits with wheat started showing effect and economic conditions of Pb farmers changed.