Most access online news in many ways (direct,search,social,etc), but @dragz have run the numbers, and in 2020, 8% of 🇦🇺 internet news users say they ONLY get online news via social 2/9
What might it mean that Facebook has restricted publishers and people in Australia from sharing or viewing news content?
Some @risj_oxford research
First, 71% in Australia say they've used FB in the past week, 39% say they've engaged with news on FB
Most access online news in many ways (direct,search,social,etc), but @dragz have run the numbers, and in 2020, 8% of 🇦🇺 internet news users say they ONLY get online news via social 2/9
we've shown, the effect of incidental exposure on e.g. Facebook is stronger for younger people and those with low interest in news.
https://t.co/Sq8wKz9HsZ 3/9
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https://t.co/0VNf7bzDpt 7/9