We need to understand misinformation & disinformation as systems, not just individual actions. An economy of false information.

[this thread continues from what I posted last night, about some of the most prominent South African misinfo posters]

When I started teaching courses on false information systems a few years ago at Wits, I made a point to look at it systemically: there are producers of information, distribution channels/platforms, and audiences (which can also distribute/reshare content).
To try and understand the types of false information, I also felt it was important to look at the intention/motivation of the producers of the false info. What motivated them? Money? Notoriety? Political agenda? (all of these types are in play)
It's NB to understand motive of the false info maker so you can effectively disrupt or correct their false and/or harmful information. A guy in it for clicks/fame requires different strategy to a paid actor or propagandist – although both messages/content may be the same
What we're seeing with Covid-19 misinfo is that the content created and shared by deniers is effectively the same as the conspiracy theories shared by lobbies that are anti-government, anti-media, or who blame Soros etc. This is not an accident, although original motives diverge
Re: my thread last night, my thought process was that it is possibly not productive to engage directly with peddlers of false info. We will not change their minds. So that means we have to look at engaging more robustly with platforms (distribution channels) and audiences
Having worked in fact-checking for several years, I believe that understanding why audiences buy in to false info is really complex, and not singular at all. Not to say we shouldn't engage, but it's a massive and intricate thing.
2020 was also a very solid example of what happens when mass audiences are presented with massive amounts of novel information that they are not yet skilled at filtering or interpreting (oh, and after years of being told not to trust experts, scientists, media etc)
Fact-checking should never be only the domain of fact-checkers. Like a vaccine, it works best when the most number of people are equipped with the 'mental immune system' response to dodgy claims. But this will also take time...
It's also not just about teaching or enabling people to become their own fact-checkers, it is also about learning (all of us included) how to use good quality sources, and how to check our inherent, inherited and learned biases that stop us from being able to assess information
People don't suddenly wake up one morning and believe the government is creating a global hoax relating to Covid deaths. To believe that, they have to already believe that governments are capable of mass-scale lies, that their government is trying to 'put one over' on them...
On top of all of that, there is a global phenomenon we are calling the infowar. It is a large scale propaganda effort, aimed at driving erosion of trust in governments, in science, in media. It is quite effective, and decentralised.
What Covid has done & shown, is how the infowar has weaponised social cracks caused by the pandemic + used it to lobby people from one cause to others. You start off disliking the government & railing against any lockdown, next thing you're sharing conspiracy theories about masks
Social media also encourages an actual bio-chemical response to info exchange that is more rapid than existed before. We get a literal kick from attention/engagement. This does not drive positive behaviour, it drives behaviour that generates a dopamine kick
Last night I highlighted that even fact-checkers (and I include my own behaviour here) fall prey to this, and sometimes we allow the search for gratification to drive our posts, rather than the actual desire to share correct information. We're human too.
No doubt I will discuss audience susceptibility more in future – but for now I am starting with trying to understand how I can do better in sharing corrections/refuting false claims. And also hoping @Twitter and FB etc can also step up to stop harmful information sharing.

More from Economy

Long rant: This @WSJ article bemoaning the decline of price theory is really worth highlighting. The economic theories and so called "laws of economics" that the WSJ consistently and religiously defends, are the source of their authority, power and privilege.


So called economic "theories" like "you get paid exactly what you are worth" and "markets are perfectly efficient" and "when wages rise, jobs fall" and "raising taxes on the rich kills jobs and growth" and "increasing justice decreases economic efficiency" and...

"Government intervention in markets always creates more harm than good" and "any regulation that constrains corporations kills growth and productivity", etc etc are effectively a protection racket for the rich. It is a set of internally consistent and mathematized conjectures...

That are all demonstrably nonsense. But getting people to accept these "theories" as laws of nature and immutable, timeless truths is the most effective way our current economic elites have found to maintain and enhance the status of the powerful and persuade the weak and poor...

to shut the fuck up and accept their lot in life. Now, FINALLY, some economists- are actually beginning to look at the real world evidence to determine whether these propositions actually describe anything real here on planet earth. Let me save you some time. The answer is NO.

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दधीचि ऋषि को मनाही थी कि वह अश्विनी कुमारों को किसी भी अवस्था में ब्रह्मविद्या का उपदेश नहीं दें। ये आदेश देवराज इन्द्र का था।वह नहीं चाहते थे कि उनके सिंहासन को प्रत्यक्ष या परोक्ष रुप से कोई भी खतरा हो।मगर जब अश्विनी कुमारों ने सहृदय प्रार्थना की तो महर्षि सहर्ष मान गए।


और उन्होनें ब्रह्मविद्या का ज्ञान अश्विनि कुमारों को दे दिया। गुप्तचरों के माध्यम से जब खबर इन्द्रदेव तक पहुंची तो वे क्रोध में खड़ग ले कर गए और महर्षि दधीचि का सर धड़ से अलग कर दिया।मगर अश्विनी कुमार भी कहां चुप बैठने वाले थे।उन्होने तुरंत एक अश्व का सिर महर्षि के धड़ पे...


...प्रत्यारोपित कर उन्हें जीवित रख लिया।उस दिन के पश्चात महर्षि दधीचि अश्वशिरा भी कहलाए जाने लगे।अब आगे सुनिये की किस प्रकार महर्षि दधीचि का सर काटने वाले इन्द्र कैसे अपनी रक्षा हेतु उनके आगे गिड़गिड़ाए ।

एक बार देवराज इन्द्र अपनी सभा में बैठे थे, तो उन्हे खुद पर अभिमान हो आया।


वे सोचने लगे कि हम तीनों लोकों के स्वामी हैं। ब्राह्मण हमें यज्ञ में आहुति देते हैं और हमारी उपासना करते हैं। फिर हम सामान्य ब्राह्मण बृहस्पति से क्यों डरते हैं ?उनके आने पर क्यों खड़े हो जाते हैं?वे तो हमारी जीविका से पलते हैं। देवर्षि बृहस्पति देवताओं के गुरु थे।

अभिमान के कारण ऋषि बृहस्पति के पधारने पर न तो इन्द्र ही खड़े हुए और न ही अन्य देवों को खड़े होने दिया।देवगुरु बृहस्पति इन्द्र का ये कठोर दुर्व्यवहार देख कर चुप चाप वहां से लौट गए।कुछ देर पश्चात जब देवराज का मद उतरा तो उन्हे अपनी गलती का एहसास हुआ।