What's the difference between these 3 images? Why is one the ubiquitous example of great style, another the joke everyone wants to avoid becoming, and the last what your typical guy looks like?

I'll explain.

Great style consists of two things - positive aesthetics and cultural relevance.

Positive aesthetics simply means it has to look good - it should follow the rules of proportion and symmetry, the colors should be flattering, etc.
Positive aesthetics are why we love period pieces and classic old style.

The clothing visuals we love are those that are pleasing to the eye and give us a sense of satisfaction while looking at them.
But positive aesthetics aren't enough.

You can't throw on a toga, or a kilt, or a 19th-century 3-piece suit and walk around in it today because, as beautiful as the aesthetics are, there's no cultural relevance.
This is the biggest mistake the gentledorks make - all aesthetics, no relevance and it's actually why most of the guys you see doing period dress are culturally insignificant guys with no social status or standing.
On the other hand though, there are plenty of situations in which cultural relevance becomes critical - and then overplays its hand.

This is where most trends come in.

Aesthetics are thrown out the window and a goofy, exaggerated version of relevance takes shape.
This is also why we don't look back on trends fondly but cringe when we see them.

Once they've been stripped of their relevance, it becomes even more obvious that there was no inherent beauty or aesthetic to them and we wonder how we could ever have thought it looked good.
Trends don't look good. They look high status.

So great style is a combination of both.

You have to both understand aesthetics well enough to make your clothing look good, and your culture well enough to make your clothing relevant.
So why do most guys go this route?
Because they don't know how to do either and the risks of trying and failing are too great.

So, rather than play to win, they simply attempt to not lose.

Rather than choosing clothing that's beautiful, they get stuff that isn't ugly.
Instead of having a style that's culturally relevant and signals some social fluency, they buy stuff that doesn't look irrelevant or out of date (or so they think).

Rather than risk standing out in a bad way, they do their best to simply fade into the background and simply exist
The principles of great style aren't that hard - combine solid aesthetics with cultural relevance.

And even the execution isn't that difficult once you know what to look for and how to make it happen.
If you want help with that, and are sicking of merely playing not to lose, let's talk.

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The chorus of this song uses the shlokas taken from Sundarkand of Ramayana.

It is a series of Sanskrit shlokas recited by Jambavant to Hanuman to remind Him of his true potential.

1. धीवर प्रसार शौर्य भरा: The brave persevering one, your bravery is taking you forward.


2. उतसारा स्थिरा घम्भीरा: The one who is leaping higher and higher, who is firm and stable and seriously determined.

3. ुग्रामा असामा शौर्या भावा: He is strong, and without an equal in the ability/mentality to fight

4. रौद्रमा नवा भीतिर्मा: His anger will cause new fears in his foes.

5.विजिटरीपुरु धीरधारा, कलोथरा शिखरा कठोरा: This is a complex expression seen only in Indic language poetry. The poet is stating that Shivudu is experiencing the intensity of climbing a tough peak, and likening

it to the feeling in a hard battle, when you see your enemy defeated, and blood flowing like a rivulet. This is classical Veera rasa.

6.कुलकु थारथिलीथा गम्भीरा, जाया विराट वीरा: His rough body itself is like a sharp weapon (because he is determined to win). Hail this complete

hero of the world.

7.विलयगागनथाला भिकारा, गरज्जद्धरा गारा: The hero is destructive in the air/sky as well (because he can leap at an enemy from a great height). He can defeat the enemy (simply) with his fearsome roar of war.