This led to some hilariously bad takes. Like this article where I panned the SF Giants for drafting future World Series MVP Madison Bumgarner.
https://t.co/QhPlPhAdY1
1/ A lot of people ask me how Bleacher Report found our first writers when we were tiny and had no funding.
So here's a thread on all the things we tried, what worked best, and lessons on growing a community from scratch:
This led to some hilariously bad takes. Like this article where I panned the SF Giants for drafting future World Series MVP Madison Bumgarner.
https://t.co/QhPlPhAdY1
This got us maybe a few dozen signups.
From the email:
So we faked it til we made it.
Our team created multiple accounts and posted using different fake names. This created the sense of more activity and encouraged new members to join in.
Sometimes the solution to the "chicken and the egg" problem of building community is to create the illusion of more chickens (or eggs.)
https://t.co/5SXsXw9VNf
So we unbundled the most dominant community platform of the mid-2000's.
Yep, Craigslist.
Posting on CL was free. Our success rate improved as we iterated on copy, cadence, and communication tactics.
Craigslist netted us 100's of our first users.
Using Google, blogrolls and Technorati, we manually built a database of every active sports blog we could find. Then we emailed bloggers and pitched them on joining B/R.
Recruiting bloggers was hit or miss. Some preferred blogging solo. But a few hundred gave it a shot.
We kept growing.
We got to know our early users incredibly well. Sometimes too well.
So we took a flier (literally) on a new social network for college students that was still figuring out their business model:
And since FB was new, they were super cheap.
The results were huge. Thousands of new signups. But like most paid marketing, quality was lower.
Still, paid social helped us really scale.
1. You are your first user.
2. Look where your users already are. Bundle. Unbundle. Test new channels.
3. Be shameless about growth. If it works, it works. No judgement.
4. Treat your early users like celebrities. They will repay you 1,000x.
For more insights, read it here:
https://t.co/S0GbqOVsds
I write about building media companies, growing audiences, and the mindset and creative processes employed by prolific makers.
https://t.co/MiJbvR931N
More from Culture
I just finished Eric Adler's The Battle of the Classics, and wanted to say something about Joel Christiansen's review linked below. I am not sure what motivates the review (I speculate a bit below), but it gives a very misleading impression of the book. 1/x
The meat of the criticism is that the history Adler gives is insufficiently critical. Adler describes a few figures who had a great influence on how the modern US university was formed. It's certainly critical: it focuses on the social Darwinism of these figures. 2/x
Other insinuations and suggestions in the review seem wildly off the mark, distorted, or inappropriate-- for example, that the book is clickbaity (it is scholarly) or conservative (hardly) or connected to the events at the Capitol (give me a break). 3/x
The core question: in what sense is classics inherently racist? Classics is old. On Adler's account, it begins in ancient Rome and is revived in the Renaissance. Slavery (Christiansen's primary concern) is also very old. Let's say classics is an education for slaveowners. 4/x
It's worth remembering that literacy itself is elite throughout most of this history. Literacy is, then, also the education of slaveowners. We can honor oral and musical traditions without denying that literacy is, generally, good. 5/x
As someone\u2019s who\u2019s read the book, this review strikes me as tremendously unfair. It mostly faults Adler for not writing the book the reviewer wishes he had! https://t.co/pqpt5Ziivj
— Teresa M. Bejan (@tmbejan) January 12, 2021
The meat of the criticism is that the history Adler gives is insufficiently critical. Adler describes a few figures who had a great influence on how the modern US university was formed. It's certainly critical: it focuses on the social Darwinism of these figures. 2/x
Other insinuations and suggestions in the review seem wildly off the mark, distorted, or inappropriate-- for example, that the book is clickbaity (it is scholarly) or conservative (hardly) or connected to the events at the Capitol (give me a break). 3/x
The core question: in what sense is classics inherently racist? Classics is old. On Adler's account, it begins in ancient Rome and is revived in the Renaissance. Slavery (Christiansen's primary concern) is also very old. Let's say classics is an education for slaveowners. 4/x
It's worth remembering that literacy itself is elite throughout most of this history. Literacy is, then, also the education of slaveowners. We can honor oral and musical traditions without denying that literacy is, generally, good. 5/x
For my book, I interviewed Texan Republicans, Democrats, oil guys + clean energy pioneers. Texas was once leading in wind energy, with GOP support. Now we get lies, from the Gov on down on renewables. What happened?
Lessons from Short Circuiting Policy https://t.co/KtxaBci5oC 🧵
Texas' challenges are not from "learning too many renewable energy lessons from California.” - Rep. Crenshaw
Texas passed its first renewable energy target in 1999, 3 years before California. The law was signed by, Gov. George W. Bush — you may recall he’s a Republican.
Gov. Bush was so proud of Texas’ leadership on wind energy, that he campaigned on it when running for President in 2000.
The "bill he signed in 1999 will make Texas the country’s largest market for renewable energy by 2009."
https://t.co/T4dKZ5qGnA
In 2005, Texas passed another big wind energy law, which included $7 billion for transmission.
It was sponsored by Republican state Senator Troy Fraser and signed by Republican Gov. Rick
With Gov. Abbott going on TV this week and lying, blaming the boogeyman “Green New Deal” and wind turbines for Texas’ current crisis, GOP leadership on renewables feels like ancient history.
What happened over the past 15
Lessons from Short Circuiting Policy https://t.co/KtxaBci5oC 🧵
Texas' challenges are not from "learning too many renewable energy lessons from California.” - Rep. Crenshaw
Texas passed its first renewable energy target in 1999, 3 years before California. The law was signed by, Gov. George W. Bush — you may recall he’s a Republican.
Gov. Bush was so proud of Texas’ leadership on wind energy, that he campaigned on it when running for President in 2000.
The "bill he signed in 1999 will make Texas the country’s largest market for renewable energy by 2009."
https://t.co/T4dKZ5qGnA
In 2005, Texas passed another big wind energy law, which included $7 billion for transmission.
It was sponsored by Republican state Senator Troy Fraser and signed by Republican Gov. Rick
With Gov. Abbott going on TV this week and lying, blaming the boogeyman “Green New Deal” and wind turbines for Texas’ current crisis, GOP leadership on renewables feels like ancient history.
What happened over the past 15
