1) I had a wonderful Christmas, and I hope everyone else did as well. There was one point in the night where a friend of the family managed to push my buttons, I admit it. Here’s how that went...

One slightly warm day and I'm all...

If tomorrow's as slightly warm as today...

And if it's not...

on a very basic level it is astounding to me that seemingly half the country is hooked on the adventures of The Vision & Scarlet Witch, whose last series together was a precise contemporary of Watchmen and The Dark Knight Returns, and which was quarter box fodder for decades

in hindsight, of course, the idea of framing a superhero story as a suburban dramedy seems novel and fresh to people, but that’s only because other people spent literally three and a half decades sleeping on it

now, of course, many new fans who look into the history of the matter might wonder why such a seemingly popular and fecund direction for these two characters was permanently shelved in the late 80s, what set of factors could possibly have -

they were able to put back some of what was broken - in time - but they never were able to get back to the marriage, and by the time the characters had new status quos in the early 90s the company had moved away from those kinds of genre experiments, and the rift became permanent

the Vision was a humorless drip for years, doing much the same schtick as Data during the precise years ST:TNG was airing

and as a consequence of those stories Wanda permanently became the poster child of women who cannot handle their power because of female inconstancy ...

Many readers have asked me "why do so many pulp covers feature women in ripped red blouses standing in swamps while a man fights off an unusual animal attack?"

The answer is artist Will Hulsey...

Will Hulsey was the undisputed king of the animal attack pulp cover. You name it, he'd paint it attacking you in a pool of stagnant water.

Very little is known about Will Hulsey, but he worked on a number of men's pulp magazines in the 1950s and early 1960s including Man's Life, True Men, Guilty, Trapped and Peril.

Their audience was ex-GIs: during WWII the US Council of Books in Wartime had given away over 122 million books to American servicemen to read; this led to a post-war surge in paperback and magazine sales amongst these newly enthusiastic readers.

As a result the 1950s saw a raft of men's pulp magazines being published to tap into this market - almost 200 different titles!

1/ Amazon is famous for its writing culture:

• "Mock press releases / FAQs" for new product pitches
• "6-page memos" instead of Powerpoint

Two former Amazon execs wrote a book called "Working Backwards" detailing the philosophy.

Here are some insights 🧵

2/ The "Working Backwards" playbook

Instead of creating a product then finding customers, Amazon asks "What does the customer need?" and works toward the product.

✅Customer need --> Create product
❌Create product --> Find customer

3/ Write a mock press release

To determine if the customer need makes biz sense, employees write a press release:

• What problem is the new product solving
• Why it's better than existing options

To persuade a customer, the document has to be jargon-free and tell a story.

4/ Press release forces big thinking

You don't write a press release for an incremental improvements.

Creating a product worthy of a press release means really solving a customer problem and going after markets with large TAMs.

5/ Include an FAQ in press release

Addressing every potential customer question can help identify hurdles to getting something to market...and also uncover opportunities.

The more I think about the Bruce Springsteen Jeep ad, the more disgusted I get. It's allegedly a call for unity, but it is drenched in a very particular culture's iconography: a Christian church (that superimposes the cross on the US flag), farms, rural living, "the middle" ...

... it's all so white. This is the "America" of nationalist fairy tales: rural land, settled by self-reliant white farmers & good Christians. It's all trucks & dust & manual labor & squinting at the horizon while wiping sweat from your brow. This is the kind of "unity" ...

... designed to comfort (or at least not threaten) white people. It says, "let's unify by joining together to reaffirm America's mythical self-conception, despite the real-world violence & repression it has always entailed."

If I'm, I dunno, a latino housekeeper in Vegas or black Uber driver in Sacramento, what's in the commercial for me? What does this kind of "unity" promise me? What can I find in "the (mythical) middle"? Nothing. It's not for me.

If America ever does come together in some kind of social solidarity again (which looks pretty doubtful), it's not going to be around the myths & iconography of 20th century hegemonic white culture in the US. It's going to be around something NEW -- new stories, new icons.