Dear hearts, some terrific news that I can now share❗️I got a book deal❗️YAS! I am overjoyed that my next book, ABUNDANT BLACK JOY: THE LIFE AND WORK OF PATRICK KELLY, will be published by @AmistadBooks @HarperCollins in Fall 2023! 💜💜💜💜❤️❤️❤️🎊🎉😍🥰🙏🏿✊🏿

IMPORTANCE OF SATYA NARAYAN KATHA AND ITS ORIGIN.

We all have heard and read the Satyanarayan katha. But none of us dont know the original stories that Shatanand or Sadhu or Kalavati must have heard. Also, as a habit we hear or read this katha

but dont know the proper way it should be conducted.

We find its mention in Skanda puraan(Reva khand) and Bhavishya Puraan(Pratisarg parva).
Both Bhagwatam and Gita call Bhagwan Narayan as Satv or Truth. So Satyanarayan denotes this name as the one which is Truth incarnate.

The story began in Naimisharanya when Vyasji asked Sutji about a way to eliminate all the sorrows and fulfill all the desires and about who is the devta who can grant these at the same time.

So Suutji first prayed to Bhagwan Satyanarayan who is no one else but Vishnu ji.

Then he remembered all his avatars.After that he narrated the story of Narad. Once while visiting Mrityulok, Naradji was pained to see the sufferings of People around. He was deeply moved by these sufferings and wanted to know the means by which we could rid ourselves from these.

So he went to Vishnu ji and after paying his respects stood in front of him. Naradji narrated the purpose of his visit.

So Bhagwan Vishnu said to him that in Satyug and Tretayug, Bhagwan eliminates sorrow in Vishnuswarup. In Dwapar he assumes different forms to help people.

A distillation of what @naval said on Clubhouse last night:

What you call chaos I call spontaneity.

A regimented life is like a heartbeat that's non-chaotic; it's a system that’s too ordered. It doesn't have any life to it. And real life has lots of ups and downs, some of them very extreme.

I over-plan, but planning is pretty useless. What tends to dominant life are a small number of Black Swan events in both directions, positive and negative.

Expose yourself to asymmetric upside and lots of good options: things that can become massively important for you.

And you want to avoid the asymmetric downside: anything that can end the game, whether it's through financial ruin, or reputational ruin, or physical ruin.

That requires a certain amount of chaos and spontaneity.

If nothing else, 2020 taught the power of optionality.

We think about planning as linear and controlled, but that's not how the world around us works anymore.

The world is dominated by nonlinearities, so understanding options value is far more important.

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

12 Azhwars (Alwars)

The 12 Azhwars, (the Main composers of Naalayira Divya Prabandam - 4000 poetic Rhymes) are known as Nityasuris or Divyasuris; those who reside permanently with the Lord in His Heavenly abode.

They have incarnated as Azhwars -Vasihnavite Saints - to propagate Bhakthi Marga, devotion to Lord Vishnu.

Alwars have dedicated their lives towards Lord Sriman Narayana and they led their life by praising Him.

These Alwars were born in various parts of our country but they were all united in a common subject, ie dedicating their lives and praising the Lord.

Poigai Alwar, Bhoodath Alwar and Pei Alwar are collectively called as "Mudhal Alwars" were found in the same period of time.

Thirumazhisai Alwar, who thought the Perumal as his friend and has sung Mangalasasanam on Perumal.

Thirumangai Alwar was a great king and later, changed his life to work for the Perumal and for his bhaktaas.

Thondaradippodi Alwar, who is also named as "Vipra Narayanar" led his life as the servant to the God and did service to Him by offering beautiful Garlands.

SRI SWETHA VINAYAGAR, THIRUVALANCHUZHI, KUMBAKONAM
(TN)
#bharatmandir

While main deity is Shiva as Kapartheeswarar, the kshetram is famous for Ganesha, known as Swetha/Vellai Vinayagar (white Vinayak)

During samudra manthan, Vasuki snake (used as rope) started spewing venom.

Unable to bear the intense heat, Devas rushed to Siva. He told them that this was because the task was started without getting Ganesha’s approval.
So the Devas created a Ganesha murti from white sea foam and worshipped it.
It was later taken by Indra to Indralok.
@GunduHuDuGa

But once Indra had to come to Earth to pray to Shiva to seek relief from a curse inflicted on him. So he brought the murti of Ganesha with him. When he came here, he wanted to take bath before puja. So he gave the murti to a boy to hold for sometime. The boy was actually Shiva.

He kept the murti down and vanished. Indra could not lift it again and a divine voice told him to let Vinayagar stay there and visit every Ganesh Chaturthi to pray.
Since Vinayagar is made of foam, no abhishekam is done here. Only punugu is applied n camphor powder is sprinkled