Today we launch our coverage of @gumroad: the online checkout and product page for creators.

We dug into the data, built a revenue model, and interviewed creators and entrepreneurs to understand what @gumroad could be worth. 👉

As @ljin18 points out, the unbundling of work has fueled the growth of a broad ecosystem of tools for creators.

Today, we’re seeing a rebundling of that ecosystem across both all-in-one platforms (@stir, @podia) and best-in-class products (@gumroad).

https://t.co/merZhn8bfo
.@gumroad’s mission is to be the easiest way to get started selling goods online, whether that’s a digital brush set, a photograph, a video, an app—or virtually anything else. They added memberships in 2020, and courses are next.
The company has facilitated $400M+ GMV since its inception. In 2020, COVID tailwinds drove 90% YoY growth, with more than $9M in revenue coming in on $142M in GMV.
.@gumroad is big with new creators and those making under $10,000 per year because of the ease of setup and 6.5% (blended) take rate, low relative to other online marketplaces like:

- eBay: 10%
- Etsy: 12%
- Cameo: 25%
The problem is that past $10k~ per year in revenue, there comes an equilibrium point where a course creator on Gumroad can pay the same or less on a vertical platform like @kajabi and get more features.
The result has been a bifurcation of the market, with platforms like @teachable @kajabi @podia more closely serving the needs of those higher-income creators and Gumroad serving the long tail or mass of creators.
While it's true that selling online is a side project for many, creator upward mobility is critical.

The top 1% of creators generate 50% of total GMV and the top 12% generate 80% of total GMV

Without a robust middle class, @gumroad may have trouble sustaining its growth
.@gumroad has one major advantage: their roadmap and fundraising strategy have been carefully tailored for creator-alignment.

That gives creators the feeling that they can trust Gumroad to act in creator-aligned ways rather than VC-aligned ways in the future.
And the large scale possible from operating over the long tail could be a huge opportunity for @gumroad.

Just as @Shopify leveraged operating at that kind of scale to “arm the rebels” in e-commerce, Gumroad can do the same for creators.

https://t.co/GyyhS4VCZc
Where companies like @Shopify & @Bolt are using data to optimize the B2C checkout, @Gumroad can do the same, with more interoperability (native, deep embeds with 3rd parties), more conversions (Apple Pay, recommendations) and more products (courses, coaching, NFTs).
In our base case, Gumroad continues to grow as a kind of onramp to the creator economy for millions of new makers.

But building the best checkout for creators gives them a shot at building a $1B company and becoming an integral part of that economy.

https://t.co/cz3sI2z7ZL
Read our full report and 6 expert interviews on Gumroad here: https://t.co/Vc0iSjhFfe

And for more deep dives on private companies, sign up at https://t.co/F9g3cPZ8tA

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प्राचीन काल में गाधि नामक एक राजा थे।उनकी सत्यवती नाम की एक पुत्री थी।राजा गाधि ने अपनी पुत्री का विवाह महर्षि भृगु के पुत्र से करवा दिया।महर्षि भृगु इस विवाह से बहुत प्रसन्न हुए और उन्होने अपनी पुत्रवधु को आशीर्वाद देकर उसे कोई भी वर मांगने को कहा।


सत्यवती ने महर्षि भृगु से अपने तथा अपनी माता के लिए पुत्र का वरदान मांगा।ये जानकर महर्षि भृगु ने यज्ञ किया और तत्पश्चात सत्यवती और उसकी माता को अलग-अलग प्रकार के दो चरू (यज्ञ के लिए पकाया हुआ अन्न) दिए और कहा कि ऋतु स्नान के बाद तुम्हारी माता पुत्र की इच्छा लेकर पीपल का आलिंगन...

...करें और तुम भी पुत्र की इच्छा लेकर गूलर वृक्ष का आलिंगन करना। आलिंगन करने के बाद चरू का सेवन करना, इससे तुम दोनो को पुत्र प्राप्ति होगी।परंतु मां बेटी के चरू आपस में बदल जाते हैं और ये महर्षि भृगु अपनी दिव्य दृष्टि से देख लेते हैं।

भृगु ऋषि सत्यवती से कहते हैं,"पुत्री तुम्हारा और तुम्हारी माता ने एक दुसरे के चरू खा लिए हैं।इस कारण तुम्हारा पुत्र ब्राह्मण होते हुए भी क्षत्रिय सा आचरण करेगा और तुम्हारी माता का पुत्र क्षत्रिय होकर भी ब्राह्मण सा आचरण करेगा।"
इस पर सत्यवती ने भृगु ऋषि से बड़ी विनती की।


सत्यवती ने कहा,"मुझे आशीर्वाद दें कि मेरा पुत्र ब्राह्मण सा ही आचरण करे।"तब महर्षि ने उसे ये आशीर्वाद दे दिया कि उसका पुत्र ब्राह्मण सा ही आचरण करेगा किन्तु उसका पौत्र क्षत्रियों सा व्यवहार करेगा। सत्यवती का एक पुत्र हुआ जिसका नाम जम्दाग्नि था जो सप्त ऋषियों में से एक हैं।
And here they are...

THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE

Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.

#24hrstartup

The winners 👇

#10

Lattes For Change - Skip a latte and save a life.

https://t.co/M75RAirZzs

@frantzfries built a platform where you can see how skipping your morning latte could do for the world.

A great product for a great cause.

Congrats Chris on winning $250!


#9

Instaland - Create amazing landing pages for your followers.

https://t.co/5KkveJTAsy

A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.

Really impressive for 24 hours. Congrats!


#8

SayHenlo - Chat without distractions

https://t.co/og0B7gmkW6

Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲

Dalton is a beast. I'm so excited he placed in the top 10.


#7

CoderStory - Learn to code from developers across the globe!

https://t.co/86Ay6nF4AY

Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.

I wish this existed when I learned to code! Congrats on $250!!