Real numbers are more compelling than generalizations like "fast" or "quickly."
Be specific and use direct timeframes to convey more value.
Example:
Copywriting is a key marketing skill.
Here are 10 copywriting tips that will increase clicks and conversions on your website, ads, emails, and more:
Real numbers are more compelling than generalizations like "fast" or "quickly."
Be specific and use direct timeframes to convey more value.
Example:
Friction words are: sign up, submit, create account, book a call.
Each phrase produces friction by creating more perceived work.
Tell them what they'll get, not what they have to do.
Example:
"Hike like you mean it" isn't specific to a tangible pain-point
"Hike all day without blisters" highlights one specific pain-point that will be solved.
Example:
"Supercharging" doesn't tell readers what your product actually helps them accomplish.
"Helps you reach inbox zero" does.
Example:
Don't boast about what you've done. Tell users how their life will be improved by your product.
Use "You" variations frequently.
Example:
Phrases like "command center" produce imagery in the reader's mind.
Help your readers visualize your product by anchoring it to a concrete description.
Example:
Curiosity gap = identification of new and valuable knowledge. The gap in the reader's existing knowledge compels them to click.
This is great for email subject lines.
Example:
Asking a user to "check out" your offer forces them to risk time and effort without a clear reward.
Lower their risk by making it clear what they'll get in exchange for their attention.
Example:
If you don't use phrases in real conversations, don’t use them in your marketing copy.
Users should instantly understand what you do and why it's beneficial to them.
Example:
Don't dominate the conversation. Speak with your target audience instead of commanding them to action.
Instead, explain how you enable their transformation.
Example:
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