One day, he called his secretary from the road. To his surprise, someone had ordered six five-milkshake mixers.
Who needed to mix 30 milkshakes at a time?
Ray Kroc died in 1984. That year, McDonald's made $9.5 billion in revenue.
Personal net worth? $600 million, about $1.5 billion today.
Kroc grew McDonald's into a brand everyone in the world recognizes, and he started with just one question...
Time for a thread! 👇👇👇
One day, he called his secretary from the road. To his surprise, someone had ordered six five-milkshake mixers.
Who needed to mix 30 milkshakes at a time?
He called the restaurant. The owner was terse.
"What? Six mixers? Yes, that's us. Actually, make it eight! Gotta go!"
Once again, he thought: "What if that's wrong?"
He decided to drive to the place himself. After a 26-hour drive, he got to San Bernardino.
What he saw was a long queue and people standing around in the parking lot, munching on their burgers.
The cashier returned the food right with his change.
Ray said: "No no, that's wrong! I just ordered!"
And the cashier said: "Yeah, and now, you're food is here."
"What about utensils?"
"There aren't any. You just eat it from the wrapper."
"And where?"
"Anywhere!"
The owner walked by: "Hey there! Like the food?"
"Yup! And you are?"
"Maurice McDonald. You can call me Mac."
They shook hands...and the rest is history.
He held many jobs before McDonald's. Ambulance driver, real estate agent, piano player in a band.
But there was always that one question: "What if that's wrong?"
He replaced recipes without the McDonald's brothers' approval, for example.
It is also said he didn't give them the buyout deal they deserved, but the stories vary a lot there.
“What if that’s wrong?”
Whenever he thought something was wrong — or even just might be — he continued down the rabbit hole.
That question is what made Ray an entrepreneur — and his endeavor a name everyone in the world recognizes today.
As long as you keep asking it, your journey will never end.
You’ll obsess over it, and, sometimes, it won’t let you sleep at night.
It doubts anything and anyone, including you, every idea you’ll ever have, and every decision you’ll ever make.
It is the foundation of any movement or company you read about in the books of history today.
https://t.co/riErAsPSEa
Join for more motivation from history's raddest people!
More from Business
My top 10 tweets of the year
A thread 👇
https://t.co/xj4js6shhy
https://t.co/b81zoW6u1d
https://t.co/1147it02zs
https://t.co/A7XCU5fC2m
A thread 👇
https://t.co/xj4js6shhy
Entrepreneur\u2019s mind.
— James Clear (@JamesClear) August 22, 2020
Athlete\u2019s body.
Artist\u2019s soul.
https://t.co/b81zoW6u1d
When you choose who to follow on Twitter, you are choosing your future thoughts.
— James Clear (@JamesClear) October 3, 2020
https://t.co/1147it02zs
Working on a problem reduces the fear of it.
— James Clear (@JamesClear) August 30, 2020
It\u2019s hard to fear a problem when you are making progress on it\u2014even if progress is imperfect and slow.
Action relieves anxiety.
https://t.co/A7XCU5fC2m
We often avoid taking action because we think "I need to learn more," but the best way to learn is often by taking action.
— James Clear (@JamesClear) September 23, 2020
I love Twitter.
It’s truly the Town Square of the Internet.
But finding the diamond in the rough voices can be tough.
Here are 20 of my favorite people to follow:
1. Alex Lieberman - @businessbarista
Alex writes extensively about the Founder journey.
The cool part is he’s lived everything he talks about - starting from $0 and selling for $75M with hardly any outside capital raised.
My favorite piece:
2. Ryan Breslow - @ryantakesoff
Ryan is a Top 1% founder.
This guy is a machine - he’s built 2 unicorns before the age of 27.
Ryan spells out lessons on fundraising, operating and scaling.
My favorite piece:
3. Jesse Pujji - @jspujji
Jesse is who I think of when I think “bootstrapping.”
He bootstrapped his company to an 8-figure exit and now shares stories about other awesome bootstrappers.
He’s also got great insight into all things growth marketing:
4. Post Market - @Post_Market
Post puts out some of the most thoughtful investment insights on this platform.
It’s refreshing because Post cuts through the hype and goes deep into the business model.
Idk who he/she/it is, but the insights are 💣.
It’s truly the Town Square of the Internet.
But finding the diamond in the rough voices can be tough.
Here are 20 of my favorite people to follow:
1. Alex Lieberman - @businessbarista
Alex writes extensively about the Founder journey.
The cool part is he’s lived everything he talks about - starting from $0 and selling for $75M with hardly any outside capital raised.
My favorite piece:
A life well-lived is a life-well planned.
— Alex Lieberman \u2615\ufe0f (@businessbarista) July 14, 2021
5 steps to build your own "Life Map" \U0001f9f5
2. Ryan Breslow - @ryantakesoff
Ryan is a Top 1% founder.
This guy is a machine - he’s built 2 unicorns before the age of 27.
Ryan spells out lessons on fundraising, operating and scaling.
My favorite piece:
The biggest lesson I\u2019ve learned in building a $4B company:
— Ryan Breslow \U0001f57a (@ryantakesoff) September 23, 2021
It\u2019s all about the people.
I\u2019m thrilled to announce today that Bolt is the first tech unicorn to officially shift to a 4 day work week.
Here\u2019s why we did it and how we came to the decision \U0001f447\U0001f447\U0001f447
3. Jesse Pujji - @jspujji
Jesse is who I think of when I think “bootstrapping.”
He bootstrapped his company to an 8-figure exit and now shares stories about other awesome bootstrappers.
He’s also got great insight into all things growth marketing:
Welcome new followers!!
— Jesse Pujji (@jspujji) September 16, 2021
Thanks for joining my entrepreneurial community.
To learn more about my journey, listen 2 my convo with @patrick_oshag.
I tell my story about bootstrapping, marketing, DTC and building a culture with conscious leadership. https://t.co/BSg6hCEE0L pic.twitter.com/gH4tAjfFBx
4. Post Market - @Post_Market
Post puts out some of the most thoughtful investment insights on this platform.
It’s refreshing because Post cuts through the hype and goes deep into the business model.
Idk who he/she/it is, but the insights are 💣.
Sweetgreen, ~$400M run-rate in sales (RLM% of 16% in 2019) and 140 units (+20-25 per year).
— Post M. (@Post_Market) October 25, 2021
Lets say 400 units by 2030 @ $3.5M AUV ($2.5M today) and 21.5% RLM. $300M RL EBITDA less $200M in G&A less $25M in maint. capex. is $75M in 'owners' EBIT
Last round at $1.6B. Yikes.
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"I lied about my basic beliefs in order to keep a prestigious job. Now that it will be zero-cost to me, I have a few things to say."
We know that elite institutions like the one Flier was in (partial) charge of rely on irrelevant status markers like private school education, whiteness, legacy, and ability to charm an old white guy at an interview.
Harvard's discriminatory policies are becoming increasingly well known, across the political spectrum (see, e.g., the recent lawsuit on discrimination against East Asian applications.)
It's refreshing to hear a senior administrator admits to personally opposing policies that attempt to remedy these basic flaws. These are flaws that harm his institution's ability to do cutting-edge research and to serve the public.
Harvard is being eclipsed by institutions that have different ideas about how to run a 21st Century institution. Stanford, for one; the UC system; the "public Ivys".
As a dean of a major academic institution, I could not have said this. But I will now. Requiring such statements in applications for appointments and promotions is an affront to academic freedom, and diminishes the true value of diversity, equity of inclusion by trivializing it. https://t.co/NfcI5VLODi
— Jeffrey Flier (@jflier) November 10, 2018
We know that elite institutions like the one Flier was in (partial) charge of rely on irrelevant status markers like private school education, whiteness, legacy, and ability to charm an old white guy at an interview.
Harvard's discriminatory policies are becoming increasingly well known, across the political spectrum (see, e.g., the recent lawsuit on discrimination against East Asian applications.)
It's refreshing to hear a senior administrator admits to personally opposing policies that attempt to remedy these basic flaws. These are flaws that harm his institution's ability to do cutting-edge research and to serve the public.
Harvard is being eclipsed by institutions that have different ideas about how to run a 21st Century institution. Stanford, for one; the UC system; the "public Ivys".