“We who toil for other people have all in some way been captured by pirates and sold into slavery.” –Law 24
It should be said plainly; employment is nothing more than the next step in the evolution of slavery.

The corporation you are employed by has a psychopathic level of indifference as to whether you live or die.
This is not Leftwing political rhetoric; it is a machiavellian reality you will have to contend with.
Your employer is not your ally; they are your adversary.

It is in your best interest for wages to be as high as possible, while it is in your employer’s best interest for wages to be as low as possible.
Paradoxically, they are an adversary you must work with and an adversary who you must charm for the sake of maximizing your odds of being promoted.
When dealing with your employer, you must hide the existence of the conflict of interest between you and them as much as possible.
Yes it will always exist, and you’ll never have an employer so naïve that they don’t realize it.

However, you must never be overtly hostile towards your employer.
Being overtly disagreeable towards a superiors in any context will result in them using whatever power they wield over you to wreck you. In the case of an employer, it would result in instantly being fired.
This may all sound obvious yet many otherwise intelligent employees have lost their jobs because they ignored this, if only for a few seconds.
BALANCE OF POWER:

In many relationships dependency is what governs the balance of power; whichever party needs the other less wields power over the other.

Employment relationships are the epitome of this.
Generally speaking, the balance of power heavily favors the employer; most employees are desperate for their wages, whereas most employers are not desperate for labor, or at least they aren’t desperate for the labor of any specific employee.
In most employment relationships, the employer holds immense power over the employee while the employee holds little to no power over the employer.
If the employer were to suddenly fire the employee, it would be a catastrophe for the employee.

If the employee were to suddenly quit their job, it would be a minor inconvenience for the employer.
If you are ever in a situation where your employer needs you more than you need them, understand that such a case is exceptional.
OPTIMIZING DEPENDENCY:

As an employee, do what you can to maximize your employer’s dependency on you and minimize your dependency on them.
To maximize your employer’s dependency on you, be as useful to them as possible.

Be so useful that if you were to suddenly die in a car crash, your superiors would actually lose sleep over it.
It is unrealistic to think you can be so deeply entangled within your employer’s operations such that if you were to disappear, they would experience catastrophe...
However, it is very realistic to become entangled deeply enough within their affairs such that if you were to suddenly disappear, it would mean valuable time and energy lost in finding someone to replace you.
To minimize your dependency on your employer, ensure you always have other job opportunities available; on a continuous basis you should have conversations with headhunters.
SIDE BUSINESS, KEEP IT SECRET:

The ultimate way to minimize your dependency on your employer is this; have a side business that generates enough profit to cover all your basic living expenses.
Employers want wage slaves who are 100% dependent on them for their income.

If it is known that you have a side business, you will not fall into this category.
If your employer finds out you have a source of income besides them they will fire you, or at best keep you around but never promote you.

As such, you must create and maintain a side business in secret.

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Introducing "The Balloon Effect"

Many businesses & creators have experienced a similar pattern of success.

From @MrBeastYT and @MorningBrew to @oatly and @Rovio.

Let's break down what "The Balloon Effect" is and examples of it in real life.

Keep reading 👇


1/ What is "The Balloon Effect"?

It is a particular pattern of growth.

It is not Instagram's growth trajectory.

It is not
https://t.co/5axsTUKek6's growth trajectory.

"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.

2/ And then one day, one month, or one quarter...everything changes.

A business hits a tipping point and its trajectory shifts entirely.

Gradual growth turns to exponential growth & your brand and your size explode.

Like a step function.

3/ Now, you're probably wondering.

Why is it called "The Balloon Effect"?

Because filling/popping a water balloon follows the exact pattern I just described (and so many businesses experience).

Long unsexy slog 👉 Exponential tipping point.

4/ Initially, you turn on the faucet & water takes up space in the empty balloon.

Through effort you open the faucet, yet the results are unexciting.

But it's what must be done for water (or growth) to happen at all.

It's not sexy, but it's necessary.

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#24hrstartup

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#10

Lattes For Change - Skip a latte and save a life.

https://t.co/M75RAirZzs

@frantzfries built a platform where you can see how skipping your morning latte could do for the world.

A great product for a great cause.

Congrats Chris on winning $250!


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Instaland - Create amazing landing pages for your followers.

https://t.co/5KkveJTAsy

A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.

Really impressive for 24 hours. Congrats!


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SayHenlo - Chat without distractions

https://t.co/og0B7gmkW6

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Dalton is a beast. I'm so excited he placed in the top 10.


#7

CoderStory - Learn to code from developers across the globe!

https://t.co/86Ay6nF4AY

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I wish this existed when I learned to code! Congrats on $250!!