5 PLANS TO SCALE UP YOUR BUSINESS IN 2021.

Last year was a horrible year for business owners especially MSMEs.

Most companies are striving to stay in business, some are just on the verge of bankruptcy while others have been brutally battered by uncertainties & downward curves.

But let’s analyze some factors to consider while making Executive Plans this year.

1. After the epic disruption of businesses by covid-19, firms need to understand that old ways are failing now. And the best approach to seek is to embrace this GLOBAL CHANGE.
If change is already happening in your business, why not get ahead of it?

When you do so, you’re using one stone to kill two birds- adapting to change & solving problems.
People are welcome to new innovation, they just need a reason to believe it. Embrace the change
2. No business or business model is immune from this catastrophe.
Reason: The customers' needs & their problems are in a constant state of change.

Your customers’ needs are a top priority. Focus on understanding how your CUSTOMERs react. A simple Q&A session will go a long way.
More often than not, staying in tune with the customers' needs & the problems you can solve is important. It is the gateway for future growth and innovation.
3. Certain people believe that the formation of a company should not be to make profit alone but to socially & economically IMPACT THE SOCIETY.

We need reliable firms to lead women’s developmental programs, champion drug free education, encourage young entrepreneurs etc.
4. Even in difficult circumstances, the best of us need a voice to calm our nerves and say- “everything will be fine”.

As the MD/CEO, you need to show some confidence, courage & optimism despite the odds. Influence your employees- act like everything is under control.
5. If what makes one succeed is hard work, bit everybody will be millionaires now. But it is not, you have to WORK SMART to be smartly successful.

Working smarter is about leveraging the talents of people and collaboration.
Working smarter include; Leverage the internet to connect with your potential customers, leverage every available technology to optimize the distribution of your goods and services, as well as payment methods. It is that easy!

I hope to see you implement these plans.
©️Ajadi
@threadreaderapp unroll

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A solo media founder like Rogan or Mr Beast can make as much money as a strong tech founder, with significantly less managerial stress.

Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.

Many more angels that invest in people will invest in media founders. Many traditional media people will *become* media founders.

But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.

Increasingly feeling like “keeping the team size as small as possible, even to one person” is the unarticulated key to making media profitable.

Substack and all the creator tools are just the start of this ecosystem.


The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.

V1 is link-in-bio, Substack, and sponcon.

V2 likely involves more angels & tokenization a la @tryrollhq. What else?

Why lack of awareness? Influencer monetization numbers are not as public as tech numbers.

There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.

But that’d be quite valuable. If you are interested in doing this, please DM with demo.

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I’m torn on how to approach the idea of luck. I’m the first to admit that I am one of the luckiest people on the planet. To be born into a prosperous American family in 1960 with smart parents is to start life on third base. The odds against my very existence are astronomical.


I’ve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.

In other words, dumb luck was just that, it required no awareness on the person’s part, whereas “smart” luck involved awareness followed by action before the circumstances changed.

So, was I “lucky” to be born when I was—nothing I had any control over—and that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write “What Works on Wall Street?” Absolutely.

Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.