TIPS IN SEARCHING FOR A SUPERVISOR

I had provided a step by step guide in writing a supervisor. If you missed it, look it up here👇

https://t.co/ZrAe27bILv.

Today, I offer you a few workable tips to assist you in the search for supervisors.

Red Bull is a weird and fascinating company.

- $7.4 billion in 2020 revenue
- 43% energy drink market
- Makes nothing

Nope, not even the drinks they sell. Instead, they focus 100% on marketing.

Here's what's going on

1/

Before Red Bull there was Krating Daeng (KD).

Founded by pharmaceutical entrepreneur, Chaleo Yoovidhya, KD was created to serve Thailand's country's working class.

Yoovidhya chose the gaur, a member of the bovine family from the region, as the brand's symbol.

2/

Dietrich Mateschitz was a toothpaste marketer. On a business trip to Thailand he discovered KD and fell in love with the drink.

With Yoovidhya, he decided to bring it to Europe. He made changes:

- Name became "Red Bull"
- Added bubbles
- Used a thin can
- Targeted elites

3/

The deal Mateschitz and Yoovidhya struck outsourced production of the drink to the Thai entrepreneur's pharmaceutical company.

That fundamental structure has remained in place today: Red Bull outsources production and focuses on distribution (marketing).

4/

Mateschitz noticed the rise of extreme sports starting in the 1990s. He thought Red Bull should be a part of it.

The years since have seen the company amass an insane empire across sports, media, and apparel.

Customer friction is a huge part of running a biz.

How hard is it to engage a company to work with you?

Data-driven companies obsess over reducing this friction.

Mom-and-pop operators SUCK at this and it’s costing them millions.

Here’s what I’ve learned 👇👇👇

1985 companies have a lot of friction.

Call them. Leave message. Wait. Guy may or may not call you back. Quote by phone or email. Scan signed contract.

A self storage facility we purchased recently had a lot of this.

Drive across town M-F 9-5. Spend 20 mins. Sign paper lease.

Get a physical key and lock. Drive back. Get your unit. Mail a check each month or stop by office with cash.

Owner charged $52 a month for a 10x10. Completely full.

We instantly setup software for online rental.

No phone call necessary. Rent a unit in 4 mins from your browser.

Sign lease online. Pay online. Upload photo of DL on phone.

Go straight to your unit 24/7. Type in gate key that was sent to you by text. Lock and key waiting in unit.

We can now charge $77 a mo for the same unit. $25 more. And we rent MORE units faster.

How significant is this?

That $25 increase per unit across the board turns out to be a 35% increase in revenue.

That takes revenue from $14k a month when I buy it to $18.9k a few months later.

An extra $58k to the bottom line over the course of 12 months.

#PolicybazaarIPO Long thread: There is monetary printing by RBI, there is lending by banks & finally there is the Indian IPO. “Foreign owned” company with ~1 Bn investment is selling “Indian” unicorn to “savvy” Indians for $ 6.2 Bn. Want to know how this printing works? Let’s go-

The basics: Rs 6017 Cr being raised by new shares (Rs 3750) & re-selling (Rs 2267). Face value Rs 2 offered at Rs ~1000 per share is one of a kind. Who decides the price? Examine the valuation ladder below.
With ~$ 150 Mn invested till 2017, we see $ 525 Mn rushes in after 2018

So, a company valued $1 Bn in 2018 & $ 1.5 Bn in 2019 by key investors like Tencent, suddenly “needs money” in March 2021. Falcon Edge “invests” all of $ 75 Mn in March at valuation of $ 2.65 Bn.
Enter IPO bankers a couple of months later & they value the company at $ 6.2 Bn

Why does PolicyBazaar need $ 75 Mn just 6 months before IPO & give away 2.5 times in returns? And it doesn’t even use that money as the B/S reflects appx Rs 1000 Cr in cash lying around.
What kind of a favor is that? Why do they need US investment bank for this just before IPO?

Notice 50% rise in shareholding of promotors here & a 1: 500 bonus share issue. After all, how do you print money & still keep share price at “reasonable” Rs 1000?
Without bonus issue in June 2021, each share would have costed Rs 50,000. Heard of circular valuation?

The freelancing blueprint 🧵👇

Disclaimer:

Freelancing is NOT for everybody, but it is for everyone 😎

Just give freelancing an honest attempt for a year.

If you enjoy it - cool.

If you don't - cool.

At least you tried.

Freelancing starts with a SKILL.

1. Learn how to make a website (Web Design).
2. Learn how to get sales for a business (Digital Marketing).
3. Learn Web Design and Digital Marketing.

I'd recommend option 3.

You're offering a once-off and monthly service.

Win-win.

Where do you learn this skill?

YouTube, Google and Udemy.

Don't overcomplicate it.

How do you make money from this skill?

Marketing and Branding.

This will help you get clients.

General Warning: don’t work for or hire @IanMmmm - he’s a zero-integrity-self-serving manipulator. He destroyed an entire org at AWS.

He’s the reason I left @awscloud. He’s not just incompetent, he’s dishonest in the extreme. You’re throwing away your career working with him.

Also, pro-tip: record every call you have with a manager that you suspect is lying to you.

Here's what happened: I lost my shit when I didn't get promoted, because I was a child. That's on me. I had worked my ass off for 3 years and Ian said that if I moved to Seattle and signed a non-compete then I would get my promotion. I did those things - I didn't get promoted.

What does losing my shit mean? I sent a message to Ian and others that said "Fuck you, I'm not moving to the depressive hell hole that is Seattle. I'm not signing a non-compete. I'm going to stop working 100 hours a week for a company that doesn't give a shit about me."

Later, I found out that Ian had never actually reached out to anyone about my promo document. He just lied. He just ignored it until the last second because he was too focused on taking credit for my work for his own promo document. He got promoted.