Good news everyone, Jay Hoag gave us the simple 5 point playbook for finding Magical Companies in consumer technology.
1. product offers combo of value, convenience, selection
2. there's tremendous engagement
3. a virtuous cycle
4. tremendous execution
5. kinda crazy leader
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Should we go into the details of these 125 years?
SA is built on the exploitation of labour. That labour has functioned on alcohol unfortunately. Very few people consume liquor purely for enjoyment unfortunately. When SAB opened its doors 1895 workers were paid in alcohol- the dop/tot system. 2 years into SAB's establishment
The Prohibition Act is introduced. This means black people are barred from buying your wines, beer etc. So SAB's products are exclusively for white people. But during this period beer brewing by Black women is the norm. Ayinxilisi ncam ke this type of beer. Apparently it had some
Nutritious elements to it. Now some of the context around drinking culture during this time is migrant labour to the mines, further land dispossession, the Anglo-Boer Wars, Rhodes corruption (our first state capture commission if you will) which leads to his resignation.
This context plays a role in how our cities and small towns are constructed, how they lead to the confinement and surveillance yabantu. Traditional beer brewing is identified as a threat because buy now mining bosses have identified that there's money to be made here.
SAB has formed part of the fabric of SA for the last 125 years & we've stood behind the nation through its triumphs & challenges. After much consideration,SAB has decided to approach the Courts to challenge the Constitutionality of the decision taken to re-ban the sale of alcohol pic.twitter.com/40rWpJSW5b
— SABreweries (@SABreweries) January 6, 2021
SA is built on the exploitation of labour. That labour has functioned on alcohol unfortunately. Very few people consume liquor purely for enjoyment unfortunately. When SAB opened its doors 1895 workers were paid in alcohol- the dop/tot system. 2 years into SAB's establishment
The Prohibition Act is introduced. This means black people are barred from buying your wines, beer etc. So SAB's products are exclusively for white people. But during this period beer brewing by Black women is the norm. Ayinxilisi ncam ke this type of beer. Apparently it had some
Nutritious elements to it. Now some of the context around drinking culture during this time is migrant labour to the mines, further land dispossession, the Anglo-Boer Wars, Rhodes corruption (our first state capture commission if you will) which leads to his resignation.
This context plays a role in how our cities and small towns are constructed, how they lead to the confinement and surveillance yabantu. Traditional beer brewing is identified as a threat because buy now mining bosses have identified that there's money to be made here.
A solo media founder like Rogan or Mr Beast can make as much money as a strong tech founder, with significantly less managerial stress.
Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.
Many more angels that invest in people will invest in media founders. Many traditional media people will *become* media founders.
But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.
Increasingly feeling like “keeping the team size as small as possible, even to one person” is the unarticulated key to making media profitable.
Substack and all the creator tools are just the start of this ecosystem.
The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.
V1 is link-in-bio, Substack, and sponcon.
V2 likely involves more angels & tokenization a la @tryrollhq. What else?
Why lack of awareness? Influencer monetization numbers are not as public as tech numbers.
There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.
But that’d be quite valuable. If you are interested in doing this, please DM with demo.
Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.
Many more angels that invest in people will invest in media founders. Many traditional media people will *become* media founders.
But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.
Increasingly feeling like “keeping the team size as small as possible, even to one person” is the unarticulated key to making media profitable.
Substack and all the creator tools are just the start of this ecosystem.
Useful concept: the media stack for content creators
— balajis.com (@balajis) January 20, 2020
- Spotify, iTunes for podcasts
- Descript for podcast editing
- Figma, Canva for graphics
- YouTube for video
- Twitter, FB for distribution
- Substack for newsletters
- Makerpad for nocode
- Ghost, Medium for blog
What else?
The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.
V1 is link-in-bio, Substack, and sponcon.
V2 likely involves more angels & tokenization a la @tryrollhq. What else?
Why lack of awareness? Influencer monetization numbers are not as public as tech numbers.
There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.
But that’d be quite valuable. If you are interested in doing this, please DM with demo.
![Peter McCormack [Jan/3\u279e\u20bf \U0001f511\u220e]](https://pbs.twimg.com/profile_images/1524287442307723265/_59ITDbJ_normal.jpg)
