Apologies for tweeting about European Land so much yesterday, but this article was a significant moment for us. For more than 3.5 years we have suffered enormously and this has mostly gone under the radar in the

2018 was almost the year we won the #RightToRepair.

Instead, 2018 turned out to be the year we lost #R2R: 20 bills defeated in 20 state houses, and it was mostly @apple's fault.

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Apple has a problem. As CEO Tim Cook warned his investors at the conclusion of his company's repair-killing lobbying spree, Apple's profits depend on people throwing away their devices, not fixing them.

By monopolizing repairs, Apple doesn't just get to gouge you on parts and service - the real action is in pronouncing your device DOA, beyond repair. Then you have to buy another one.

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Other companies lobbied hard against R2R: John Deere, GM, and other monopolists backed Apple's play. But Apple wrote the playbook, coming up with risible bullshit like claims that blocking independent repair is essential to protecting

Apple's anti-repair FUD got picked up and amplified by Big Car in 2020, when they spent millions fighting an automotive R2R ballot initiative in Massachusetts, claiming that letting independent mechanics at your car would lead to your actual MURDER.

1/ Vanna’s a widow maker... waging war with her & Gary is exhausting... we were able to take a textbook short at 3803 and take a profit On half at 3771. We will look to add more in a similar way on tomorrow morning’s likely vanna rally again... looking for exuberance once again

2/ in that 9-10am CST window. The growing chorus of bulls emboldened by Vanna’s continued support the last few days gives me confidence that this opportunity will be there again. W/Gary & Vanna behind them the retail exuberance is rising to a fever pitch. This is exactly what we

3/ want to see. But what happens when their backup is gone?? Who’s going to buy this market at these increasingly higher levels this week. Better yet who’s going to buy it @ lower levels when they are forced to sell next week? Not Vanna. She’ll be @ the beach. It ain’t cool bein’

4/ no Jive Turkey so close to Thanksgiving (OpEx)... Bear Steepening of the yield curve took a breather yesterday & so did the stair steps, which was a bit discouraging, no 2 ways about it. But those pressures are far from over. But... remember w/ Vanna still at 1/2 force SPX was

5/ still just unchanged. W/out EOD vanna flows where would the market have been yesterday? The NDX generals continue to be violently shot 1 by 1 as the rotation continues. The last generals will be BTC & TSLA. Watch them closely... listen closely into the rally. The fear of Covid

Red Bull is a weird and fascinating company.

- $7.4 billion in 2020 revenue
- 43% energy drink market
- Makes nothing

Nope, not even the drinks they sell. Instead, they focus 100% on marketing.

Here's what's going on

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Before Red Bull there was Krating Daeng (KD).

Founded by pharmaceutical entrepreneur, Chaleo Yoovidhya, KD was created to serve Thailand's country's working class.

Yoovidhya chose the gaur, a member of the bovine family from the region, as the brand's symbol.

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Dietrich Mateschitz was a toothpaste marketer. On a business trip to Thailand he discovered KD and fell in love with the drink.

With Yoovidhya, he decided to bring it to Europe. He made changes:

- Name became "Red Bull"
- Added bubbles
- Used a thin can
- Targeted elites

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The deal Mateschitz and Yoovidhya struck outsourced production of the drink to the Thai entrepreneur's pharmaceutical company.

That fundamental structure has remained in place today: Red Bull outsources production and focuses on distribution (marketing).

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Mateschitz noticed the rise of extreme sports starting in the 1990s. He thought Red Bull should be a part of it.

The years since have seen the company amass an insane empire across sports, media, and apparel.