Seeing a ton of (warranted) criticism re Dems on impeachment — but like where was everyone? We know politicians don’t act boldly if we’re not in the streets to make them. But multi million dollar “movement” orgs are writing petitions & posting graphics instead of organizing

I will always remember the first impeachment trial- pre-Covid-, when a mere 10,000 people marched in NYC. Dems are cowardly and ineffective, and Republicans are fascists but also the grassroots left is all over the place and has some reckoning to do.
These groups have millions of people on their email lists. How are they using that platform? There was zero coordinated national action(not emails, but action) re impeachment that I saw. Not even an ask to post something on social media or take a photo, let alone in person.
And I’m putting the focus on the people with money and resources to organize rather than on Individuals trying to survive a pandemic intentionally.A smattering of groups did some impeachment texting or phonebanking. That’s all I know about.
And because of this lack of direction from the people with resources (seeing this in the climate movement too) local groups or affiliates are getting wrapped up in super local politics, which while fine, is not going to move the national Democratic Party the way we MUST.
Finally I would like to add that petitions are basically nothing and they just build these organizations email lists and feel good to sign, which is fine, but the real question is what do these orgs then do with their giant email lists?
if we we want Dems to do better, we need to get outside, or get really creative & visible inside & force them too. No amount of tweets or local elections or petitions will do that for us. And it would be nice if the paid grassroots left used their resources to lead, bc we tired
1 more thing— in the absence of mass action or protest, dem leadership is left with strategic decisions like witnesses or not that backfire. Or they go on recess. Or they debate whether 50,000$ is too much income. It sucks but it’s the reality. We need to give them a spine.
As @biancamguerrero points out this is also super scary for the climate movement. And I HOPE massive mobilization fo a green new deal is being planned for April/ May by @sunrisemvmt and all the big Greens bc otherwise were so screwed

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A solo media founder like Rogan or Mr Beast can make as much money as a strong tech founder, with significantly less managerial stress.

Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.

Many more angels that invest in people will invest in media founders. Many traditional media people will *become* media founders.

But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.

Increasingly feeling like “keeping the team size as small as possible, even to one person” is the unarticulated key to making media profitable.

Substack and all the creator tools are just the start of this ecosystem.


The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.

V1 is link-in-bio, Substack, and sponcon.

V2 likely involves more angels & tokenization a la @tryrollhq. What else?

Why lack of awareness? Influencer monetization numbers are not as public as tech numbers.

There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.

But that’d be quite valuable. If you are interested in doing this, please DM with demo.

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1/ Here’s a list of conversational frameworks I’ve picked up that have been helpful.

Please add your own.

2/ The Magic Question: "What would need to be true for you


3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.

“Gun to the head—what would you decide now?”

“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”

4/ Other Q’s re: decisions:

“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”

“What’s end-game here?”

“What does success look like in a world where you pick that path?”

5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:

“What would the best version of yourself do”?