Every Sunday, I share what I've learned from studying the world's most successful people and companies.

These are the 5 most popular articles I've ever published:

👇👇👇

1. You are most powerful when your identity is tied to your own name.

https://t.co/iRkTBxnS8N
2. I decided to explore a weird psychological crutch Beyonce, Adele, Rowan Atkinson, LeBron James, and many others use to boost their confidence.

https://t.co/07wArSyvkI
3. A deep dive on why @TheRock is the most likable person on the planet:

https://t.co/Aoi3XIu2rt
4. A deep dive on the life & career of legendary investor Charlie Munger:

https://t.co/yHvX6s9iPe
5. A few practical insights I wish I had known when I was younger.

https://t.co/ASeWKn97Ej
For more like these every Sunday, sign up for The Profile here:

https://t.co/tjeMUXEhPV

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1/ Some initial thoughts on personal moats:

Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.

Characteristics of a personal moat below:


2/ Like a company moat, you want to build career capital while you sleep.

As Andrew Chen noted:


3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized

Things that might get commoditized over time (some longer than


4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.

After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.

5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.

In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.