1/ The cold email

the second most powerful tool for landing a job behind “my dad is the CEO.”

I’m a big fan of the cold email for one reason in particular

it helped me land my current job at @MorningBrew

a thread

2/ Below I’ll be highlighting some of the keys to a good cold email:

How to break the ice
How to establish credibility
How to frame your ask
How to stick the landing
3/ To start, here is the full email

Let's get into it
4/ BREAK THE ICE

show that you value what they value

when I emailed @austin_rief about getting a job with the Brew, I led with a really niche David Dobrik reference

David is his dude

ice=broken
5/ ESTABLISH CREDIBILITY

this is where amateur cold emailers often make the biggest mistake. They are afraid to self promote and I feel that

so I took an alternate approach

i mentioned one of Morning Brew’s competitors, Axios
6/ by casually name-dropping Axios, I immediately showed that I must have something of value to add

or else Axios wouldn’t be talking to me
7/ other ways to build credibility

1. interact with them on a social platform (in a positive way) then mention the interaction

2. provide some insightful commentary on a piece of content they’ve created

3. reference a mutual acquaintance
8/ other ways to build credibility cont.

4. show off something you’ve built, not something you accomplished

(You built your own newsletter whereas graduating from a certain college is something you accomplished)
9/ FRAMING THE ASK

you have to reach out with a purpose

I didn’t ask for a job (which is what I really wanted)

I offered them a chance to see my vision for a new content vertical

now the power dynamics have changed
10/ I’m not requesting an interview

or for Alex and Austin to look at my application

only to consider a potentially valuable Brew product

plus its unique
11/ I doubt many people have pitched them on a new newsletter...

then actually wrote a new newsletter

(not sure if this pic will work put here's a loooooooong JPEG image of the Sports Brew I wrote)
12/ Brew managing editor @Neal_Freyman agrees

“There are a zillion writers who would love the position but not many would take the time to unsolicitedly write out an entire newsletter. That's what made your email stand out.”
13/ STICKING THE LANDING

you’ve done the dirty work

all that’s left is to go ahead and ask for what you want

always finish the email with a request
14/ instead of a less direct “Let me know what you think,” or “Thank you for your consideration”

establish a sense of urgency and give your chain of communication an actionable next step
15/ Telling @BUSlNESSBARISTA and @austin_rief that I’ll get on the next bus shows that I mean business...

and a few emails later

I actually did get on that bus

did get an interview

and the rest is history

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Margatha Natarajar murthi - Uthirakosamangai temple near Ramanathapuram,TN
#ArudraDarisanam
Unique Natarajar made of emerlad is abt 6 feet tall.
It is always covered with sandal paste.Only on Thriuvadhirai Star in month Margazhi-Nataraja can be worshipped without sandal paste.


After removing the sandal paste,day long rituals & various abhishekam will be
https://t.co/e1Ye8DrNWb day Maragatha Nataraja sannandhi will be closed after anointing the murthi with fresh sandal paste.Maragatha Natarajar is covered with sandal paste throughout the year


as Emerald has scientific property of its molecules getting disturbed when exposed to light/water/sound.This is an ancient Shiva temple considered to be 3000 years old -believed to be where Bhagwan Shiva gave Veda gyaana to Parvati Devi.This temple has some stunning sculptures.

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