How to (still) get organic reach on social media

A thread 👇🏽

1. Understand and stay up-to-date with the social media algorithms

- Facebook: https://t.co/P9Ngaep7aJ
- Instagram: https://t.co/TTGu6AgXGF
- Twitter: https://t.co/FniDeaH02U

Understanding how the algorithms work can help you maximize your organic reach
2. Fewer but better posts

- Bored Panda’s Facebook reach and referral traffic grew with each algorithm change
- We grew our Facebook reach by 3X by focusing on quality over quantity

https://t.co/UYhlIwizuv
3. Curate user-generated content

We grew our Instagram following by 400% in a year (up to 40,000 now) using UGC. REI, Birchbox, and FedEx uses the same strategy on Instagram.

https://t.co/e3k0hofdjz
4. Invest in groups

Vox has an active private Facebook Group for its semiweekly podcast. >18,000 members and >300 joined in the last 30 days. Together, the members have posted >100 posts in the last month.
5. Test new social media networks

Being on new platforms early gives your brand a first-mover advantage before the platforms become crowded with other brands. Coca-Cola launched a campaign on Musically in 2016, which generated more than 900,000 Musically videos and 134M views.
For more organic reach on social media 👇🏽
https://t.co/za4DPo3i9O

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The chorus of this song uses the shlokas taken from Sundarkand of Ramayana.

It is a series of Sanskrit shlokas recited by Jambavant to Hanuman to remind Him of his true potential.

1. धीवर प्रसार शौर्य भरा: The brave persevering one, your bravery is taking you forward.


2. उतसारा स्थिरा घम्भीरा: The one who is leaping higher and higher, who is firm and stable and seriously determined.

3. ुग्रामा असामा शौर्या भावा: He is strong, and without an equal in the ability/mentality to fight

4. रौद्रमा नवा भीतिर्मा: His anger will cause new fears in his foes.

5.विजिटरीपुरु धीरधारा, कलोथरा शिखरा कठोरा: This is a complex expression seen only in Indic language poetry. The poet is stating that Shivudu is experiencing the intensity of climbing a tough peak, and likening

it to the feeling in a hard battle, when you see your enemy defeated, and blood flowing like a rivulet. This is classical Veera rasa.

6.कुलकु थारथिलीथा गम्भीरा, जाया विराट वीरा: His rough body itself is like a sharp weapon (because he is determined to win). Hail this complete

hero of the world.

7.विलयगागनथाला भिकारा, गरज्जद्धरा गारा: The hero is destructive in the air/sky as well (because he can leap at an enemy from a great height). He can defeat the enemy (simply) with his fearsome roar of war.