50% of landing pages had multiple, often equally prioritised, call-to-actions.
Focus your page on one key conversion event like @gumroad
I've roasted 200 SaaS landing pages in the last 12 months ЁЯНЧЁЯНЧ
Here's 16 ideas to increase your landing page conversion:
50% of landing pages had multiple, often equally prioritised, call-to-actions.
Focus your page on one key conversion event like @gumroad
You know them, so where are they on your landing page?
Contrast your product with competitors and the current way of doing things, like @typeform
Only about 40% of landing pages had it above the fold. And of those only about 50% used testimonial language that was consistent with the pain and benefits listed elsewhere on the landing page.
Learn from @PayhawkCom @MemberstackApp
About 1 in 8 landing pages I roasted, I couldn't comprehend on first read-through. These landing pages required several attempts to simply 'get it'.
Fix it: Avoid technical terms and acronyms, and write in plain language.
See @buymeacoffee @StintUK
PAS (pain - agitate - solve) is a common copywriting technique used to increase conversion. Only 1 in 15 LPs agitated or amplified the pain with emotional language and vivid imagery.
But @basecamp and Kitchen did
Visitors shouldn't have to work out how and why the product will benefit them. Tell and show them with clear benefits language, and example use cases.
See @Sleeknotecom @Hopin
So many landing pages had a call-to-action, without clear signposting around the action.
What were they agreeing to? How much would it cost? What technical setup was involved?
Add context to your CTA like @popdotwork @CrazyEgg @MiroHQ
3 in 5 founders said they didn't know what they had missed. But only 3 in 200 had asked their visitors.
Fix it: add an exit intent survey on your landing page. Ask why they're leaving. Address those reasons on your page.
Use @hotjar @Getsitecontrol
Only 2/5 founders could tell me current conversion on their landing page.
Fix it: setup analytics and event tracking. Uncover a conversion baseline for future experimentation.
Use @googleanalytics @heap or @fullstory and build conversion funnels
Landing pages targeting multiple buyers personas and use cases almost universally convert at a lower rate. Go more niche, expand later.
See @simplepoll
Be mindful about what you ask - your CTA. Too soon on the page or in the buying cycle, it's not going to convert.
Write a list of what a visitor *needs* to know before they take action. Ensure this critical info is before your first CTA.
See @albacrossnordic
So many LPs used large blocks of text to explain something that could be more clearly and powerfully demonstrated in a simple product shot, table, visual, example, demo, illustration or abstraction.
See @MemberstackApp @LiveChat @whereby
As visitors' unanswered questions grow, the chances of a conversion decrease.
Add FAQs or amend your CTA to address doubt ad increase clarity like @geckoboard, @topicseo @ahrefs
Around 65% of the landing pages I reviewed used images from popular landing page collections: photos, icons and illustration.
Work harder to find or create meaningful images or animation for your landing page.
Like @SlackHQ @Linktree_ @loom
It's not just about knowing clicks on your CTA. Understand the full funnel from source -> activated user.
There are opportunities to increase conversion at every stage.
Of the 200 I roasted, no founder had yet implemented consistent, regular conversion testing.
A cycle of constant experimentation increases your learnings about customers and drives more revenue.
Keep shipping tests!
Like these ideas?
Follow @helloitsolly to learn how to turn more landing page visitors into customers.
And *please* retweet the first tweet in this thread ЁЯЩПЁЯЩП
https://t.co/c81LU30sXf
Which includes the 45 things I learnt running a productised business for a year.
That's not it.
I'll continue to add new ideas regularly so you can turn more visitors into customers тЮХЁЯТб
Page load time is a big factor in landing page conversion.
Use tools like Google's free PageSpeed Insights to uncover and fix issues: https://t.co/4WmlwNwoRa
Image via @Cloudflare
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Speech Delay is most common in children nowadays
In ancient times, our grandparents used to follow typical natural way of caring the needs of a child. All they used were more of natural products than chemical based for the growth of child.
One of major step followed was to feed Gurbach Jadd/ Vasa Kommu/ Acorus Calamus for initiating good speech ability in a child. This stem was needed to babies on Tuesdays and Sundays in mother's milk.
Vasa is feed to baby after the 1st bath on 12th day in week. Weekly only thrice it is fed and named as :
Budhwar - Budhi Vasa
Mangalwar - Vaak Vasa
Ravi Vaar - Aayush Vasa
This stem is burnt and rubbed against the grinding stone in mother's milk or warm water to get a paste
The procedure to make it is in the link
https://t.co/uo4sGp7mUm
It should not be given daily to the child. Other main benefits are
1. It clears the phlegm in child's throat caused due to continuous milk intake. It clears the tracts and breathing is effortless.
2. Digestion
For children who haven't got their speech and is delayed than usual should feed this vasa on these days in week atleast for 6months. Don't get carried away with this dialogue
"Some gain speech little late"
In ancient times, our grandparents used to follow typical natural way of caring the needs of a child. All they used were more of natural products than chemical based for the growth of child.
One of major step followed was to feed Gurbach Jadd/ Vasa Kommu/ Acorus Calamus for initiating good speech ability in a child. This stem was needed to babies on Tuesdays and Sundays in mother's milk.
Vasa is feed to baby after the 1st bath on 12th day in week. Weekly only thrice it is fed and named as :
Budhwar - Budhi Vasa
Mangalwar - Vaak Vasa
Ravi Vaar - Aayush Vasa
This stem is burnt and rubbed against the grinding stone in mother's milk or warm water to get a paste
The procedure to make it is in the link
https://t.co/uo4sGp7mUm
It should not be given daily to the child. Other main benefits are
1. It clears the phlegm in child's throat caused due to continuous milk intake. It clears the tracts and breathing is effortless.
2. Digestion
For children who haven't got their speech and is delayed than usual should feed this vasa on these days in week atleast for 6months. Don't get carried away with this dialogue
"Some gain speech little late"
"I really want to break into Product Management"
make products.
"If only someone would tell me how I can get a startup to notice me."
Make Products.
"I guess it's impossible and I'll never break into the industry."
MAKE PRODUCTS.
Courtesy of @edbrisson's wonderful thread on breaking into comics тАУ https://t.co/TgNblNSCBj тАУ here is why the same applies to Product Management, too.
There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.
You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.
But тАУ there is at least one blindingly obvious industry consensus тАУ a Product Manager makes Products.
And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.
They find their own way.
make products.
"If only someone would tell me how I can get a startup to notice me."
Make Products.
"I guess it's impossible and I'll never break into the industry."
MAKE PRODUCTS.
Courtesy of @edbrisson's wonderful thread on breaking into comics тАУ https://t.co/TgNblNSCBj тАУ here is why the same applies to Product Management, too.
"I really want to break into comics"
— Ed Brisson (@edbrisson) December 4, 2018
make comics.
"If only someone would tell me how I can get an editor to notice me."
Make Comics.
"I guess it's impossible and I'll never break into the industry."
MAKE COMICS.
There is no better way of learning the craft of product, or proving your potential to employers, than just doing it.
You do not need anybody's permission. We don't have diplomas, nor doctorates. We can barely agree on a single standard of what a Product Manager is supposed to do.
But тАУ there is at least one blindingly obvious industry consensus тАУ a Product Manager makes Products.
And they don't need to be kept at the exact right temperature, given endless resource, or carefully protected in order to do this.
They find their own way.