This omni-channel sequence has generated 1000's of leads and millions of dollars worth of deals for B2B companies.
For one company it has generated:
β
50+ Qualified Conversations
π
14 Booked Discovery Calls
π° $11,500 Cash Collected
πΈ $4,000 MRR
IN THE LAST THREE WEEKS π€―
Quick PSA:
These threads take a lot of time and the strategy I am about to share can potentially unlock tens of thousands of dollars for your business.
All I ask is that you retweet the first tweet βπ» above to share the knowledge.
Thank you ππ»
Now lets get started π
So why omni-channel outreach?
β LinkedIn is limiting the amount of connections/messages you can send on the platform.
β Cold email is getting less and less effective (& saturated).
β
Combining the two into a powerful sequence is the key.
Here is my 10 step sequence ππ»
Step One: Sourcing Leads π
A credible lead list is crucial - it gives your entire campaign a stronger foundation to book more calls.
My top three sources:
1οΈβ£
@NickAbraham12 's Custom Lists
2οΈβ£ Linkedin Post Engagers (via Leadbird)
3οΈβ£ Sales Navigator
Quality is Key π
Step Two: View LinkedIn Profile π
Your prospect will get a notification saying "_____ just viewed your LinkedIn profile."
Easy first touch to build awareness and improve response rates later on in the sequence.
β Pro Tip: Your LinkedIn & Email profile pictures should match.
Step Three: Email Verification β
You only want to send emails to verified leads so you don't ruin your domain.
Best Platforms:
ππ» Neverbounce
ππ» Debounce
ππ» Leadbird
Once you verify good emails you are ready for your first outreach message.
Step Four: First Email βοΈ
The copy is relatively simple.
1οΈβ£ Personalized First Line: Use AI to do this fast
2οΈβ£ Short Body: Deliver your value prop
3οΈβ£ Social Proof/Case Studies: Show your credibility
4οΈβ£ CTA: Ask questions to gauge interest
β Pro Tip: Shorter is better.
Step Five: LinkedIn Request π»
Send them a connection request on LinkedIn with this message ππ»
"Hey (FIRST NAME),
(Personalized First Line)
Would love to connect."
You will see between a 30-50% acceptance rate. π
Step Six: Follow Up Email π¨
Bring the two platforms together with a quick email ππ»
"Hey (First Name),
I sent you a message on LinkedIn but I know how crazy the inbox can be, just wanted to reach out because (VALUE PROP).
Interested in chatting?"
Stay top of mind β
Step Seven: Re-Engage LinkedIn Message π±
The LinkedIn inbox is hectic.
Especially for professionals being targeted in cold outreach campaigns.
β Don't over complicate the message.
"Hey (FIRST NAME) - just bumping this up!"
β
Your goal = stay at the top of their inbox.
Step Eight: Last Chance Email π
If you haven't gotten a response yet it means your offer isn't powerful enough.
This email is your chance to change that π
What can you offer for FREE to prove your value?
ππ» Free Audits
ππ» Valuable Intro
ππ» Podcast Feature
LEAD WITH VALUE.
Step Nine: Personalized GIF π₯
You need to π₯ STAND OUT π₯
By sending a personalized GIF you will catch your prospect's attention.
Leadbird does some cool stuff with the personalized gifs.
Include personalized text and use your prospects profile picture ππ»
Step Ten: LinkedIn Audio Message π£
This is the most UNDER-RATED tool.
It will help you:
β
Been seen as a human
β
Stand out in an ocean of text
β
Connect on a personal level
Use this FREQUENTLY π₯
Want to learn more about cold outreach?
Here are the top follows πΈ
ππ»
@NickAbraham12 ππ»
@blackhatwizardd ππ»
@THETYFRANKEL ππ»
@MartelMetellus ππ»
@SaaSCapo ππ»
@Shawpreneur ππ»
@alxberman ππ»
@linkedin_king ππ»
@sean0to10k ππ»
@DONVESH ππ»
@DotComCJ They drop gems DAILY π
π¨ TLDR:
My 10 step cold outreach sequence:
1. Source Leads
2. View LinkedIn Profile
3. Verify Email
4. First Email
5. LinkedIn Request
6. Follow-Up Email
7. Linkedin DM
8. Last Chance Email
9. Personalized GIF
10. Linkedin Audio Message
Go book calls & close deals π°
If you're having trouble getting leads for your business then you should book a call with Leadbird (
https://t.co/IMgUQhiRcq)
@NickAbraham12 &
@MartelMetellus will happily help you flood your inbox with high quality leads πΈ