LMM @LifeMathMoney has built one of the strongest brands on Twitter, brilliantly using mental models, here the top 10.
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1. Scientific method:
LMM continually tests and monitors the impact of each tweet and blog post.
He measures the impact of their ideas, which are sometimes radical, seeking to have a loyal rather than broad follower base.
2. Leverage:
Everything LMM does is leveraged. Guides, tweets, blog... he writes once and he reaches thousands of people.
He is one of those who best understands that the internet is a huge lever, which allows to disassociate time and money.
3. Compound interest:
LMM has been adding value for 2 years, from the beginning, knowing that time plays in favor of compound interest.
Its growth is brutal, reaching 200k followers. The more people LMM knows, the more his ideas will spread and the stronger his brand will be.
4. Resilience:
LMM writes a lot about the mindset. He knows that resilience, getting over the bad times is the way to success.
In today's society, where everything is effortlessly wanted, LMM relies on the fact that a fall is not fatal, it is just a lesson along the way.