This #NewYear we must get serious about climate change. A big obstacle: our brains.

Current risks are vastly different from our ancestors, but our brains are wired the same. Knowing the science behind decision-making helps us better talk about climate threats & spark action. 1/

I’ve dedicated my career to understanding what factors influence our perceptions of risk & shape behavioral outcomes, especially around climate action.

We clearly do not judge risks accurately. Let’s try this example. What is more likely to kill you:

Ppl often say shark attacks even though plane parts are 30x more likely to kill us. Attacks are more sensational/easier to recall.

Brains react in certain ways to risks around us, rapidly scanning environmental cues (e.g. snake’s stance) with subliminal and automated processing.

How does brain wiring relate to climate action? We're influenced by triggers such as if we can see risk or if we trust who communicates it to us.

Bluntly, we overestimate unserious risks like vaccinating children and underestimate seemingly far away risks like rising sea levels.

Sociology shows how even political identities influence risk perception. A human evolutionary trait allows us to avoid cognitive dissonance from info 1) that isn’t pleasant or 2) contradicts beliefs integral to our identity/tribe. We’re wired to make snap judgements for comfort.