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Authors Steve Pratley

7 days 30 days All time Recent Popular
Steve Pratley
Steve Pratley
@stephenpratley
Did you know that you can send a follow-up email sequence from @gumroad?

It's called a workflow, and here's how to use it to make $$$...

1) Set up a free product (pay what you want, $0+)
Keep it high value and very short.
A single page summary or plan of some sort is good.

Tell them in the product that they'll get more by email.

2) Set up your workflow under Customers => Workflows.

Here's what to send...

#1 Sent Immediately:
Remind them of what they'll be able to do if they ACT on the freebie
Tell them they'll get more useful stuff over the next few days
tell them how to recognise your emails

#2 Optional same day
Keep this super light and breezy, like an email to your friends

If you have a higher level service, ask if they're interested

Ask what they're working on, people love talking about this

#3 The paradigm shift

Tell them there's a reason why what they're doing isn't working
Hint at a missing piece, a conspiracy against them (Big Pharma), or just dumb advice accepted as common wisdom

This is the setup for your product which solves the problem
FINANCE
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