I’ve audited 500+ websites over the past 6 years.

Here are 17 learnings to help your landing page convert:

Tip:
Product GIFs are your best friend.

Explanation:
If you have a SaaS or DTC product, show don't tell. Give us action shots.

Example:
@loom

Tip:
Make the H1 count.

Explanation:
Your H1 is the first (and most prominent) element we see right away. That first line of text is the difference between hooking them and losing them.

Example:
@savvycal_

Tip:
Don’t be clever, be clear.

Explanation:
Those great puns you thought about for your headers? They probably won't convert well. Keep it super simple.

Example:
@veedstudio

Tip:
Inject social proof in your copy.

Explanation:
Social proof isn't just logos. Find ways to showcase your success in the page copy.

Example:
@ActiveCampaign

10 months ago I had 700 followers.

Today I have over 40k friends here.

Here are 29 tips to grow a small account:

Tip:
Quantity leads to quality

Explanation:
Tweet an obscene amount when you start. You will never know what great content actually looks like until you make enough bad content to find out.

Who does this well?
@APompliano

Tip:
Engage with "Notch Above" accounts

Explanation:
Don't flock to Naval's tweets. Find someone a step ahead of you (e.g. if you're at 500, target an account with 2,000.) They just did what your next step is. Build that relationship.

Who does this well?
@AprilynneA

Tip:
Analyze formats and patterns

Explanation:
Content is king, but format is queen. Find different styles to format your posts and unique ways of saying things. Notice the patterns that successful accounts follow.

Who does this well?
@AlexLlullTW

Tip
Study the writing of great accounts

Explanation:
Compile a list of accounts you personally like. What is it about their writing that sticks with you? What frameworks do they use for writing? Twitter is all about interesting writing.

Who does this well?
@adelinethewong

Remote work can be awesome.

It can also be super difficult.

Here are 40 habits to help you crush working from home:

Tip: Take a 10-minute break every hour

Difficulty: 1

How-To: Set up a spot in your calendar 10 minutes before every new hour. Stand up, take a break, enjoy yourself for a few.

Tip: Stretch and move

Difficulty: 1

How-To: In a meeting or taking a break, you need to move those joints. Stretch out, stand up, do jumping jacks, go jousting, whatever.

Tip: Wear pants

Difficulty: 1

How-To: I know it's cliche, but this makes a difference. At the very least put on some gym shorts.

Tip: Go outside at least twice a day

Difficulty: 1

How-To: Paging Captain Obvious: your body needs sunlight. Take a walk or go grab lunch. This will energize you more than you think.

I analyzed 100s of landing pages to give you some inspiration.

Here are 34 of the very best:

Website:
@WearAtoms

1 Great Feature:
Gives us options, but not too many options.

1 Opportunity:
Reduce the speed of the rotating banner.

Website:
@coda_hq

1 Great Feature:
Great copy that informs and relates all at once.

1 Opportunity:
The colors may be a bit too much here. Needs greater contrast of elements.

Website:
@DescriptApp

1 Great Feature:
Eyes point straight to the button on this page.

1 Opportunity:
Needs social proof above the fold.

Website:
@every

1 Great Feature:
Adds a micro-delight under the button to accentuate the call to action.

1 Opportunity:
Show us the newsletter on a device.

Mastering Twitter is hard work.

So I made it a bit easier.

Here are 13 advanced tips for using Twitter so you can 10x your growth:

Tip:
Measure success on engaging with other accounts

How:
Use Advanced Search to see your interactions w/ another account.

Measure the quality of your responses, whether you were replied to, likes, etc to determine efficacy.

Example:
(from:heyblake) (to:naval)

Tip:
Find the top keywords for your topic

How:
Use Advanced Search to narrow down a topic to the absolute viral hits.

Look for patterns in format, secondary keywords, and writing.

Find inspiration and add to swipe file.

Example:
startups min_retweets:3000

Tip:
Turn your best standalone tweets into threads

How:
Your best single tweets may be great seeds for a deeper thread.

Find tweets that had questions in the replies and deserve to be expanded upon.

Use advanced search to find these.

Example:
from:heyblake min_retweets:300

Tip:
Repurpose old tweets when you have a bigger audience

How:

Look through your old stuff.

Edit the writing, make them simpler and better.

Re-post the new tweets to your new audience and see if it works even better.