I've rewritten 300+ websites for startups from pre-seed to unicorn.

Here are my top learnings 👇

Share the benefit, not the product.

Users don't care what you sell, they care about how they get value:

• Start with an action verb
• Make a bold claim
• Talk directly to your persona

Hook the users so they NEED to read on.

Turn your feature sections into narratives.

• Dig at your audience's problem
• Twist the knife at why the problem is bad
• Share your feature's solution

Make your feature sections both memorable AND relatable.

Give users a sense of FOMO (Fear Of Missing Out).

When pitching your product, make users feel like everyone else already knows about it.

• "2,194 trials started"
• "25,000+ privacy community"

Show users how easy it is to get started by handling objections.

• "Join our Beta. It's free."
• "No credit card required"
• "Cancel anytime"

Give users no excuse to NOT click through.