I've rewritten 300+ websites for startups from pre-seed to unicorn.
Here are my top learnings 👇
Share the benefit, not the product.
Users don't care what you sell, they care about how they get value:
• Start with an action verb
• Make a bold claim
• Talk directly to your persona
Hook the users so they NEED to read on.
Turn your feature sections into narratives.
• Dig at your audience's problem
• Twist the knife at why the problem is bad
• Share your feature's solution
Make your feature sections both memorable AND relatable.
Give users a sense of FOMO (Fear Of Missing Out).
When pitching your product, make users feel like everyone else already knows about it.
• "2,194 trials started"
• "25,000+ privacy community"
Show users how easy it is to get started by handling objections.
• "Join our Beta. It's free."
• "No credit card required"
• "Cancel anytime"
Give users no excuse to NOT click through.