Iβve audited 500+ websites over the past 6 years.
Here are 17 learnings to help your landing page convert:
Tip:
Product GIFs are your best friend.
Explanation:
If you have a SaaS or DTC product, show don't tell. Give us action shots.
Example:
@loom
Tip:
Make the H1 count.
Explanation:
Your H1 is the first (and most prominent) element we see right away. That first line of text is the difference between hooking them and losing them.
Example:
@savvycal_
Tip:
Donβt be clever, be clear.
Explanation:
Those great puns you thought about for your headers? They probably won't convert well. Keep it super simple.
Example:
@veedstudio
Tip:
Inject social proof in your copy.
Explanation:
Social proof isn't just logos. Find ways to showcase your success in the page copy.
Example:
@ActiveCampaign