Four years ago this month, there was an uproar among analysts (and the public) about whether Cambridge Analytica was a PSYOP. The word is triggering; it tends to get people animated, makes people think of conspiracy theories, implies a grand master plan, shadowy operators, etc.

I have a good memory of that. What's happening now re: QAnon and whether it was a PSYOP and by whom is comparable. And it's a pointless debate. Any operation that 1) does target audience analysis, 2) deploys messaging against audiences, 3) tries to alter behavior, is a PSYOP.

The origin of this particular operation is complicated, networked, and muddied by people who wish to both claim and disclaim it. But it is functionally a PSYOP, has borrowed from that heritage, and can be analyzed in those terms. Miss me with claims to the contrary.

Researchers, journalists, and historians need to get to the bottom of how it evolved (and it did evolve, vs. a unified top-down plan), and we can do that if we work in good faith together. But we have to accept the fact that these kinds of operations are now commonplace.

It also helps to use the lens of emergence; information ops evolve, and incorporate DNA from everything that has come before: LARPs, ARGs, PSYOPs, the general public's participation + gullibility. In that context, one doesn't need top-down orchestration, necessarily.

@ropebelt Yes, though we have been on edge for deep fakes for a good while now, and remain constantly impressed at how well cheap-fakes and simple manipulations work. Deep fakes are the caviar of the trade, when McNuggets work just fine.

Azar just released a delusional, alternative history of Covid testing in the US. I’m mad because our testing failures allowed this outbreak to blow-up. We can’t fix our system if we ignore where it is broken. I suspect @PublicHealth agrees.

My fact-check on remarks @HHSGov 🧵

“It is indisputable that the United States has built the most extensive testing system and strategy of any major country,” says Azar.

False. Several countries have had percent positivity ~1% whereas US has never been below 5% and is >10% today. Refs KCDC & USA @JohnsHopkins

"The federal government got out of the way of test development in safe and sensible ways,” says Azar.

False. In Feb, CDC & FDA blocked labs from testing as the disease spread exponentially. I broke this story👇🏼& wrote more like it as the year wore on.

Azar defends questions about why the CDC refused an early German test vetted & distributed by WHO, by saying it was ‘unapproved’ & beneath us.

False. Top US researchers in my stories vetted several tests as early as Feb,& found that the one recommended by WHO was ideal.

Azar refuses to concede that other countries handled Covid better. He attributes Koreas success to less travel, invasiveness & private sector.

False. Korea's gov't marshaled the private sector & tracing success was largely from hiring tons of tracers.

BREAKING -- Small WA Town Government Overthrown by QAnon Mayor

Wearing a "thin blue line" punisher pin, open QAnon supporter William Armacost, the unelected Mayor of Sequim, WA, in closed exec session fired the city manager yesterday.

There's lots more to the story... (1/)