How To Use the 6 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐖𝐞𝐚𝐩𝐨𝐧𝐬 𝐨𝐟 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 in your marketing👇

Here's a Summary of:

Influence: The Psychology of Persuasion - By Robert Cialdini

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1. Reciprocation

Has this ever happened to you:

1. Someone gives you a gift or does you a favor
2. You feel the NEED to return it or you feel guilty.

That's the Reciprocation influence weapon...

But how do we use it in marketing/sales?

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Simply do your customers a favor or give them a free gift.

Tip: Nowadays "free guides" are everywhere and it's less effective (for this particular weapon)

This weapon is better for selling services online... (See next reply)

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Imagine: You want to sell a high-cost service to someone & are messaging them.

How to use Reciprocity: Do them a small favor/give them a small gift.

Maybe fixing a small issue with their website, etc.

Now they are more likely to return that favor: Buying your service

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2. Commitment and Consistency

This weapon exploits that humans love to be consistent.

Even if we're wrong

We often stick to beliefs because we don't want to look like we were wrong.

So if you get someone to commit to your brand you are more likely to keep them.

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