Most commit messages are next to useless because they focus on WHAT was done instead of WHY.

This is exactly the wrong thing to focus on.

You can always reconstruct what changes a commit contains, but it's near impossible to unearth the reason it was done.

(thread)

Two years ago on a weekend, I built a tool to make it easier to evaluate Twitter accounts. Since then 36590 people used it to analyze 55390 different Twitter accounts.

Over the last months @mmkaradeniz and I made a new version. We launched it last night:

@accountanalysis doesn't use machine learning or AI „magic“. Instead of telling users if an account is authentic or not, it helps them to evaluate the accounts themselves.

It visualizes the different features (date, time, type, app, etc.) of Tweets to make them interpretable. /1

@accountanalysis The core concept is still the same, but it looks much better and is easier to operate. Not only for the users, but us developers as well. Enabling us to continuously roll out new features in the future.

Side-by-side screenshots of the old and new version. /2

@accountanalysis Some people had questions what different charts displayed and how they could be interpreted. There are now explanations for all charts, that can be toggled on and off at any time. /3

@accountanalysis The selected/retrieved Tweet count moved to the top to make it clear that not all Tweets of an account are analyzed. 3200 is the API limit by Twitter. It's possible to get more through the Premium API, but I don't think people would pay $100+ for the analysis of one account. /4

X : Our executive team is concerned that we need to up our game in order to out innovate Amazon.
Me : Do you map?
X : Yes
Me : Like this?
X : No. What's that?
Me : A map of a tea shop.

X : Why is that a map?
Me : Long story, all to do with how space has meaning. To keep it short, maps help people to focus on user needs, the components involved, to communicate missing components and scenario play ideas like staff becoming robots.

Me : They’re also good for measuring and managing capital flow, making investment decisions, removing bias and getting rid of duplication.
X : I don’t see how that helps with innovation?

Me : Well, innovation is a tricky word because we use it to describe many things. If you’re talking about differentiation with the adjacent unexplored then you’re experimenting in the “uncharted” space e.g. immortality with magic provided by the special custom built kettle.

X : That sounds like nonsense.
Me : A lot of what people think will be the next great innovation is nonsense. Actually, most of it is. That’s the nature of the uncharted space, it’s experimental, high risk and generally results in failure.
X : We need more reliable innovation.

Most software founders, particularly in B2B, need to get radically better at sales. @Steli , who is the best person for explaining the scrappy stages in the beginning and then building out a team with scripts and processes, wrote a guide to:

For technical founders it is irrationally, obscenely hard to reverse years of programming (ba dum bum) that sales is a value-destroying activity. Sales is CLEARLY a value-creating activity, contingent on you have a value-creating product.

The world will not drop what they are doing to adopt your work. This is particularly true in B2B, where simply building a better mousetrap won't overcome the activation energy required to get people with additional non-mice problems to prioritize changing mousetraps today.

This is very non-obvious for founders because founders are not often people who *want* to be sold to. We often come from a background where trying out tools is a bit of a fun hobby. We like looking at all the options, making charts, and ripping out partially complete tests.

"This week I unsuccessfully trialed four software options for automating that thing that has been killing us. Our actual production process remains the same as last week. Don't worry; this was a great use of time." is not a thing you want to write in a progress report to manager.

YouTube’s ad business is officially bigger than Netflix.

YouTube ads at ~$35B run-rate vs Netflix at ~$31B run-rate