X : Our executive team is concerned that we need to up our game in order to out innovate Amazon.
Me : Do you map?
X : Yes
Me : Like this?
X : No. What's that?
Me : A map of a tea shop.

X : Why is that a map?
Me : Long story, all to do with how space has meaning. To keep it short, maps help people to focus on user needs, the components involved, to communicate missing components and scenario play ideas like staff becoming robots.

Me : They’re also good for measuring and managing capital flow, making investment decisions, removing bias and getting rid of duplication.
X : I don’t see how that helps with innovation?

Me : Well, innovation is a tricky word because we use it to describe many things. If you’re talking about differentiation with the adjacent unexplored then you’re experimenting in the “uncharted” space e.g. immortality with magic provided by the special custom built kettle.

X : That sounds like nonsense.
Me : A lot of what people think will be the next great innovation is nonsense. Actually, most of it is. That’s the nature of the uncharted space, it’s experimental, high risk and generally results in failure.
X : We need more reliable innovation.

X : Do you think cloud will decentralise?
Me : Already has - started with regions and AZs and is now rapidly expanding into outpost, greengrass, EKS anwhere.
X : No, I mean many providers.
Me : There are two forms of decentralisation - provision and control (i.e. authorities) ...

... what is happening is decentralisation of provision (i.e. cloud everywhere, at the edge) but under centralised authorities (Amazon, Alibaba, MSFT, Google etc).
X : What about decentralisation of control?
Me : Many companies working to a common standard ...

... that was the dream of OpenStack but they blew that on day one creating a collective prisoner dilemma. They are trying to recorrect this with K8s but the cloud has moved on, higher up the stack ...

... so, the idea of a marketplace of many different companies each having authority is ... wishful thinking by past vendors and clients they've hoodwinked. Maybe in 15-20 years we will get another go ... open source is a long game ...

... more likely is many points of provision i.e. companies offering EKS anywhere on a utility basis but under centralised authority e.g. AWS.

So, yes, the cloud is going to edge, has been for sometime but it'll be AWS / Alibaba / MSFT cloud that is everywhere.

X : We need to adapt to our new reality.
Me : A question?
X : Should we start with organisation or operating model first?
Me : Neither. Start with doctrine i.e. basic principles of your company. This will lead you to landcape which will lead you to structure + operating model.

X : Don't we need to get the structure right though?
Me : Structure against what? If you don't understand the landscape that you operate in then how do you structure around it? How do you decide what your operating model is? Awareness comes first and that needs those principles.

X : Explain?
Me : Pretend you're running a tea shop (I'm a Brit, I like tea shops). First thing you need to do is to know who your users are - the public, the business for example (there are more like regulators etc).

... but just knowing the users is not enough, you need to know what they need i.e. a cup of tea, maybe something more like entertainment or a nice piece of fruitcake

... but just knowing what they need is not enough, you need to know what goes into making a cup of tea, the chain of chains that it is built upon. You need to know the details ...

X : Can you apply pace layers to maps?
Me : You can but what is where evolves. However, same rules apply to things, practices, data, knowledge and ethical values. All are forms of evolving capital. In the mapping world, we refer to this with pioneers, settlers and town planners.

X : What's the robot for?
Me : Image from an older presentation slide, don't worry it has no relevance.
X : Is this linked to diffusion?
Me : Not simply. Evolution of a single component can consist of many hundreds of diffusion curves i.e. a virus diffuses but it also evolves.

X : Why have you got DevOps in legacy? We haven't even started yet.
Me : That's not my problem. I would take a look at serverless.
X : DevOps is serverless.
Me : Some of the practices maybe co-opted (see ITIL vs DevOps) but the new faction will decide what it is or isn't.

X : I also disagree with your methods graphic.
Me : Do you mean this? As applied to the following map?
X : Yes. Lean is suitable for innovation.
Me : Ah, that depends upon what you mean by innovation. If you mean Genesis then lightweight XP has it beat.

X : I disagree.
Me : Well, I've had 15 years of people telling me that Agile works everywhere or Lean works everywhere or Six Sigma works everywhere and why all the competing methods don't. I have no interest in the conversation. Use appropriate methods based upon context.

X : Are you interested in container technology?
Me : No. I'm interested in the practices that emerge from industrialiation of technology. It's the practice that actually define the future, not the technology.
X : So, what are you interesting in?
Me : ... long list ...

1. SWARMING (of people and machines)

2. DISTRIBUTED AND INDIRECT LEARNING

3. DISTRIBUTION OF PROVISION (not power but provision)

4. ACCEPTANCE OF STANDARDS (identification and adoption of)

5. INCENTIVES & FUNDING MODELS (worth based / outcome based models)

6. FOCUS ON INTENT (long term goals)

7. MANAGEMENT OF CONSTRAINTS (including enabling constraints)

8. FOCUS ON PRINCIPLES (over beliefs)

9. SUPPLY CHAIN MANAGEMENT

10. IMMERSION

11. RESOURCE MANAGEMENT

12. SUSTAINABILITY (not just tickboxes in a CSR)

13. REUSABILITY (of components including exaptation)

14. MANAGING INERTIA (models for identifying and managing)

15. RESILIENCE (both engineering and ecological)

16. MOBILISATION (of people and resources)

17. MANIPULATION (of perceptions and defense against)

18. SITUATIONAL AWARENESS

19. AUGMENTED INTELLIGENCE (not replacement of human capital but addition to)

20. REDUCTION OF WASTE

To gauge the maturity of an organisation, use the doctrine table

To gauge how evolved a component is within the value chain, use the cheat sheet

Obviously, the cheat sheet isn't relevant to organisations that haven't matured enough to understand their users, user needs, the details (value chain) nor understand what is being considered (how evolved the components are) i.e. all those phase I basics of doctrine.

Likewise, those basic economic patterns used for anticipation of change are fairly pointless without phase I to II of doctrine in place

and there is no point in talking strategic gameplay or organisational change until you've got most of the doctrine (phase I to III) up and working

X : Do you not like any Conservatives?
Me : Of course I do. Being Old Labour (Socialist), I have a closer affinity to many One Nation Tories than I do with Blairites, Thatcherites or Communists. Vice versa One Nation. We value the market as a tool, society matters more.

X : So you think the current One Nation Gov is ok?
Me : Most of the One Nation Conservatives were kicked out of the party. Largesse with the Gov purse in a "Chumocracy" is not what Disraeli meant by "One Nation".

X : I don't understand the point you're making?
Me : Both parties - Labour and Conservative - have tended to be broad churches. You'll often find agreement within groups from multiple parties and infighting between groups within a party.

... so when you say "Do you not like any Conservatives" then you're making two assumptions - that Labour is one thing and that Conservatives are one thing. It's not the case, never has been.

You choose a party, a broad church, based upon general consensus i.e. you agree with more of their policies than you agree with some other party's policies. That doesn't mean you never agree with the other party's policies or people within the other party - of course you do.

X : When is #mapcamp happening this year?
Me : Wed, Oct 13th.
X : What's the plan?
Me : Right now? Find some funding.

X : How much do you need?
Me : For a 1500 - 3000 person online event? Back of envelope calculation ... about £50k to make it happen. LEF has kindly sponsored it for the last few years but we now need to stand it up on its own two feet.

X : What does that mean?
Me : Like all events, it's a risk profile. So, today the chance of #mapcamp happening is 0%, as we raise some funds, identify costs and find ways of reducing costs etc then that chance increases to a point that we can say ... yep, we can do this.

X : What about ticket sales?
Me : Nothing can ever be guaranteed, so you have to position it to the point that if everything goes wrong the liability is acceptable. Ask me in a month then I'll have a better idea.

X : If it's all about cost, reducing liability etc ... why does anyone run an event?
Me : For the same reason we speak at events. We love the subject. If you didn't then you'd be mad.

X : Thoughts on private companies being on the boards of ICS (integrated care systems).
Me : Conflict of interest question? Supplier determining needs?
X : Yes
Me : It's ok, as long as
a) you have effective spend control
b) those private companies are JVs which Gov owns 51% of.

X : What if they are not 51% owned JVs?
Me : Ah, that's a bad idea. You really want your boards to have your interests at heart.
X : What about experience, partnership?
Me : Those are advisors and you take it with a pinch of salt and as much as possible use critical friends.

Suppliers will always tell you that they want to be your partners, to build a relationship, to be your friends, to find the win/win in much the same way a second hand car salesperson wants to be your buddy ... but their interests are not yours and never can be.

X : Critical friends?
Me : Occassionaly you can find critical friends. People that we willing to tell you the truth as they see it regardless of the consequences. They are not very common and it normally requires a deep sense of duty that exceeds any loyalty to others.

X : Can the relationship be symbiotic?
Me : Rarely but that depends. If the organisation has a core overiding principle of focusing on the customer need and I don't mean lip service to this but absolutely embedded into its very core then yes i.e. places like Amazon, Alibaba etc.