McKinsey makes $500,000+ on a single presentation.
You can learn their simple framework below (for free):
The secret? Story, flow, and structured arguments.
Every fresh analyst is taught this blueprint:
• Introduction & context on one slide
• Always lead with the conclusion
• Pyramid argument structure
• Title storyline & slide flow
Let's break it down, so you can apply it too:
Set the stage by using the SCQA framework.
Situation: what's the current state?
Complication: what needs to change?
Question: how can you solve the complication?
Answer: this one deserves it's own slide, up next.
This tells your audience WHY they should read on.
Example:
Next, lead with your answer.
Put your conclusion out there, and let people digest it.
Explain WHY this is the answer later on.
Example:
Break down your answer using the Pyramid principle
• Back your conclusion with 3-5 key arguments
• Support your arguments with findings & data
• 1 argument per slide, drive your point home
• Nothing overlaps, nothing is missing
• "Nice to haves" go in the appendix
Example: