Books every entrepreneur should read in 2022 (and why):
1/ Thinking Fast and Slow
Lessons:
• Probably the best book written on human behavior
• You will learn how to be aware of your own bias
• Make better decisions by understanding your blind spots
2/ The Innovator’s Dilemma
Lessons:
• Why big companies miss disruptive innovations
• Big companies demand quantification of market size
• Disruptive markets in their infancy can’t be quantified
3/ Zero to One
Lessons:
• Competition is for losers
• Monopolies are actually good
• Large TAM’s are overrated
4/ How to Win Friends and Influence People
Lessons:
• Business is about people
• You’re selling to people (customers) or hiring people (employees)
• This book helps you get better at both