Most people suck at answering questions.
They fail to think about the question behind the question.
Here’s a framework for impactful responses:
You get asked dozens of questions per day.
Each one is an opportunity to show your credibility and build trust.
đźš« If you answer poorly?
They start doubting your competence.
âś… If you answer well?
They trust you and are grateful you’re on the team.
Answering questions is higher stakes than most people realize.
Doing it well is a competitive advantage.
The secret to increasing your effectiveness?
Always consider the "question behind the question” (QBQ).
What does this mean?
When a person asks you something, there's the surface question—but there's often a deeper layer.
A few signs you should address the QBQ:
• You have to repeat yourself
• Lots of follow-ups
• They’re still skeptical
• They ask oddly specific questions
These are all indicators that your original answer isn’t landing.
Folks don’t necessarily have ulterior motives--they're just looking for more depth.
There could be a deeper worry, concern, or simply curiosity.
And it’s usually subconscious.