🔥 7 practical ways to write copy that converts:
1/ Get specific
Landing page copy is full of unfalsifiable, blanket claims: “more, easier, faster ...”
If you want to stand out get specific. You can’t bullshit specifics:
2/ Call out the type of customer you serve
People pay attention when they know something is specifically for them:
“What? Loads of authors are using this. I’m an author. Maybe I should be too ...”
3/ Use value-based messaging
Talk less about your product and more about the value your product brings.
People don’t want a better toothbrush. They want a brighter smile:
4/ Write for one reader
You're not talking to 1000 people. You're talking to the single person reading your page. So write like it.
An informal tone and addressing your users personally (“you”) makes a big difference:
