Or you can learn lessons from the best companies in the world.
For free. Here on Twitter.
9 great threads that are MUST READS for anyone advancing their career or business.
Problem ---> Business from Canva
@jspujji
Two Teenagers pitch 100+ VCs with no success.
— Jesse Pujji (@jspujji) August 20, 2021
Instead, they bootstrapped the startup to millions in profits until the VCs came calling.
The crazy part?
Today the company is worth over $15BN and they have full control.
You've used the app, but you don't know the story \U0001f447\U0001f3fd\U0001f447\U0001f3fd\U0001f447\U0001f3fd
Growth from Constellation Software
@heymaxkoh
90% of business acquisitions fail.
— Max Koh (@heymaxkoh) October 18, 2021
But there are exceptions:
Mark Leonard, Founder of Constellation Software $CSU, is one of them.
He's acquired over 500 companies in the last 2 decades...
Turning $25 Million into $32 Billion.
Here's his "Growth by Acquisition" playbook: pic.twitter.com/VUgqFyYAb6
Marketing by Lego
@DanesaGlez
Lego is one of the most beloved brands of all time.
— Sheila Gonzalez (@DanesaGlez) November 11, 2021
In a Digital-First World, it has not only survived but thrived.
Here are 9 lessons from Lego's marketing that will help your brand stand the test of time:
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Customer Service from Ferrari
@chrisxmunn
In 1963, Ferrari insulted a tractor manufacturer in Northern Italy.
— Chris Munn (@chrisxmunn) November 9, 2021
That tractor manufacture would become a $11B problem for Ferrari.
A wild story on revenge and listening to your customer.