Chamakta_choora Authors Amanda Natividad
Here's my cheat sheet so you'll never run out of marketing inspiration.
12 easy ways to generate content ideas:
1/ Look at replies.
LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.
What questions did they ask? What was most liked or shared?
2/ Talk to your personal Customer Advisory Board.
You have a few customer BFFs, right? Email or text them hello.
See how they're doing, ask what's on their mind, or get their opinion on a recent post you
Actual marketing hack: Create your own personal Customer Advisory Board.
— Amanda Natividad (@amandanat) June 15, 2021
1. Get to know 3-4 of your customers.
2. Befriend them naturally.
3. Run ideas by them \u2014 copywriting, blog topics, events, etc.
3/ Read through customer support tickets.
Look for common and recent pain points. Write something that guides readers to the solution.
4/ Ask your sales team for FAQs.
Or skim their notes in the CRM. Uncover reasons customers don't sign on.
Let that guide your next playbook or case study.
But 99% of them are following the wrong people.
Here are 21 must-follow accounts who give incredible value for free:
Who: @KateBour
• Marketing psychology
• Customer research
Fave
Marketing is harder than ever
— Katelyn Bourgoin \u26a1\ufe0f (@KateBour) October 21, 2021
Wanna quickly figure out what works with buyers?
You don\u2019t need to spend 100s of hours doing research
There are only 4 questions you *really* need to answer to get started
If you can these Qs, coming up with smart marketing ideas feels easy
\U0001f9f5
Who: @jaimeschmidt
• Investing
• Building wealth
• Running a successful business
Fave
Chasing investor money isn\u2019t for everyone.
— Jaime Schmidt (@jaimeschmidt) July 6, 2021
I bootstrapped my business to $25M in revenue and a $100M+ acquisition.
Here\u2019s how you can build from nothing, too. A thread \U0001f9f5
Who: @kaleighf
• Good writing
• Content strategy
• Ecommerce & retail tech
Fave
It\u2019s shocking to me how many companies throw money at content marketing with zero strategy behind it\u2014just some loose terms to target for SEO.
— Kaleigh Moore (@kaleighf) January 23, 2021
You can get much better ROI if there\u2019s a method to the madness.
Some suggestions...
Who: @angjiang
• Compressed ideas
• One-liners to blow your mind
Fave
If you're perfectly qualified to do something, you've already outgrown it
— Angela Jiang (@angjiang) February 10, 2021