🚨 BUY ALERT $CDON +23% 🚨

$CDON was founded in 1999 and was part of the Qliro group until September 2020

⭐️ It was then spun out at started operating as a fully independent retailer

🌐 It is now a leading e-commerce player, but is still valued as a brick & mortar retailer

The company generated most of its revenue from its own sales (first party sales)

🛍 It is now moving towards an “e-commerce platform” / marketplace positioning where merchants retail products and send these to clients
$CDON is the leading e-commerce player in the Nordics, it counts 2m active customers and over 1,300 merchants

💸 It retails over 8m products and scored a Gross Merchandise Value of SEK 2.4B ($ 288m) in the 12 months leading to Q3 ’20
$CDON belongs to a cohort of local e-commerce player which have successfully managed to fight $AMZN’s dominance

🇳🇱 https://t.co/jUdtPRTkdU in the Netherlands is the leading e-commerce player with 111m website visits (+30% in H2 ’20) vs 33m for $AMZN (+67% in H2 ’20)
🇫🇷 https://t.co/r9rdGvrx9d in France is the N°2 e-commerce player with 84m visits (+21% in H2 ’20) vs 270m for $AMZN (+42% in H2 ’20)

🇸🇪 https://t.co/m8OyFnNYNJ in Sweden scored 7m visits (+27% in H2 ’20) vs 10.3m for $AMZN (entered market in 2020)
Following $AMZN’s example, $CDON is turning itself into a marketplace

🛍 It doesn’t sell products directly to consumers but takes a commission on sales

📦 It doesn’t need to manage inventory or insure product quality

💸 It generates additional sales through advertising
In order to attract and retain merchants, the company is developing a range of tools

📊 Provides data-insights on products sold

🛍 Integrations to $SHOP and Magento

📦 Delivery, warehousing management
On the market side, e-commerce penetration is high in the Nordics

🇳🇴 Norway: 26%

🇩🇰 Denmark: 25%

🇸🇪 Sweden: 25%

🇫🇮 Finland: 23%

Compared to other European countries:

🇫🇷 France: 22%

🇬🇧 UK: 21%

🇪🇺 EU Average: 18%

https://t.co/5wGqyJQqmd
Nothing too extraordinary for now - What is the pitch?

1️⃣ $CDON was previously valued as a brick & mortar retailer as its activity-mix consisted mainly in conventional retail operations

2️⃣ Marketplace sales now account for 67% of total in Q3 ’20, up from 40% a year earlier
3️⃣ Despite the change in activities, the company still trades at a PS of 1.5

For comparison:

✅ $OZON trades at a PS of 8

✅ $SE trades at a PS of 30

✅ $MELI trades at a PS of 28
4️⃣ Growth is overshadowed by the decline in its conventional retail activities

5️⃣ When looking only at the “marketplace” sales, these are up 94% YoY to SEK 1.5B ($ 180m)
Thank you @T_I_M_P_P_A for surfacing this gem!

Happy to hear your thoughts!

@miljonjakten
@cmuggla
@KodarnMotMelon
@mhvestergaard
@Matematikern3
@JGSventures
@SJ_Invest
@tjylha
@Andan_swe

⁉️ Other gem worth surfacing ⁉️

🔥 $GFG.DE is on the watchlist as well
🔥 We have a stake in $CDON.ST 🔥

Disclaimer - This is not investment advice in any form and investors are responsible for conducting their own research before investing.

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The first ever world map was sketched thousands of years ago by Indian saint
“Ramanujacharya” who simply translated the following verse from Mahabharat and gave the world its real face

In Mahabharat,it is described how 'Maharishi Ved Vyasa' gave away his divine vision to Sanjay


Dhritarashtra's charioteer so that he could describe him the events of the upcoming war.

But, even before questions of war could begin, Dhritarashtra asked him to describe how the world looks like from space.

This is how he described the face of the world:

सुदर्शनं प्रवक्ष्यामि द्वीपं तु कुरुनन्दन। परिमण्डलो महाराज द्वीपोऽसौ चक्रसंस्थितः॥
यथा हि पुरुषः पश्येदादर्शे मुखमात्मनः। एवं सुदर्शनद्वीपो दृश्यते चन्द्रमण्डले॥ द्विरंशे पिप्पलस्तत्र द्विरंशे च शशो महान्।

—वेद व्यास, भीष्म पर्व, महाभारत


Meaning:-

हे कुरुनन्दन ! सुदर्शन नामक यह द्वीप चक्र की भाँति गोलाकार स्थित है, जैसे पुरुष दर्पण में अपना मुख देखता है, उसी प्रकार यह द्वीप चन्द्रमण्डल में दिखायी देता है। इसके दो अंशो मे पीपल और दो अंशो मे विशाल शश (खरगोश) दिखायी देता है।


Meaning: "Just like a man sees his face in the mirror, so does the Earth appears in the Universe. In the first part you see leaves of the Peepal Tree, and in the next part you see a Rabbit."

Based on this shloka, Saint Ramanujacharya sketched out the map, but the world laughed