Ever notice how the top niches are centered around health, wealth, and relationships?

There's a deep-rooted psychological (and biological) reason why.

And today, I'm gonna to explain all of it so you can start profiting off of this knowledge 💰💰

*Now, this thread is going to be long and in depth. Make sure to favorite the top tweet now so you can come back to it later.

So. Down to the very core of every living being (humans, dolphins, bacteria, aliens), there are only two drivers:
1. To survive
2. To reproduce
Right off the bat, we know that sex is a primary driver to human behavior.

This would also mean that each gender has its own insecurities regarding sex.

Men have a subconscious fear that their woman will leave them for someone more successful
Women have a fear that their man will leave them for someone younger & better-looking

We can conclude that men are attracted to looks, and women are attracted to status.

This is human nature down to its very core.
Crazy, blue-haired feminists will try to argue and say otherwise.

But, 50 years of feminism DOES NOT OVERRIDE millions of years of evolutionary biology.

Here's a quick visualization exercise so you can see how true all this is...
Guys, remember the last time you brought a chick home. The next morning when you were telling all your boys, what was the first thing they said to you?

"Show me a pic of her"

However, all of her friends asked her a different question. "What does he do?"
Again, the guys only cared about her looks. And the girls only cared about his status.

To profit off of this, you need to sell better looks to women (lots of options here) or sell status (the appearance of it) to men.

It's really that simple
When selling to guys, you want to sell products that are going to make him stand out from everyone else (and boost his perceived status in the process).

Here's a list of products that do that (all of these are on AliExpress)...
For men, you are going to sell:
-Watches/watch straps
-Well-fitted clothes
-Rings
-Dress shoes, Chelsea boots, etc
-Leather briefcases/wallets
-New electronic gadget (Bluetooth speakers, etc)
-LED lights for his truck/car
-Muscle building supplements
-Height-boosting insoles
For women, you want to sell:
-Anti-acne products (masks, face wash, exfoliators)
-Anti-aging ($300b industry. YUGEEE market)
-Weight loss pills (garcinia cambogia, green tea, etc)
-Anti-cellulite creams (easier than the gym)
-Shapewear (pushup bras, waist clinchers)
-Hair removal
To sell to women, the products need to either make her literally look better or make her "feel" more beautiful

A great brand to check out for shapewear is "The Perfect Sculpt." They were a huge dropshipping brand in 2017 (a lot of their products still use Aliexpress logos)
Your selling needs to be based on human behavior. When you do this, you're no longer selling cheap, Chinese goods over the internet.

Instead, you're selling the solution to a real-life problem based on psychology and biology.
I sell 1 of the many products listed above. And using this knowledge is how I've done over 20k on my store this month.

The truth is, every niche is saturated these days. But, when you understand what makes people tick, it doesn't matter.

They realize they NEED your product
If you found this thread valuable, sign up for my email list by clicking the link below. My first email goes out tomorrow.

I will pick 2 of the products I mentioned above and explain how you would sell them (including the FB ad)

Don't miss out: https://t.co/JXXq7K6KfY
P.S. For a complete A-Z guide on human psychology and how to sell, I'd suggest you check out @ImpatienBastard's Weaponized Psychology System.

This is one of the few courses I've actually bought and can vouch that it's the real deal.

Here's the link: https://t.co/LPwdq951rj

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There are a *lot* of software shops in the world that would far rather have one more technical dependency than they'd like to pay for one of their 20 engineers to become the company's SPOF expert on the joys of e.g. HTTP file uploads, CSV parsing bugs, PDF generation, etc.


Every year at MicroConf I get surprised-not-surprised by the number of people I meet who are running "Does one thing reasonably well, ranks well for it, pulls down a full-time dev salary" out of a fun side project which obviates a frequent 1~5 engineer-day sprint horizontally.

"Who is the prototypical client here?"

A consulting shop delivering a $X00k engagement for an internal system, a SaaS company doing something custom for a large client or internally facing or deeply non-core to their business, etc.

(I feel like many of these businesses are good answers to the "how would you monetize OSS to make it sustainable?" fashion, since they often wrap a core OSS offering in the assorted infrastructure which makes it easily consumable.)

"But don't the customers get subscription fatigue?"

I think subscription fatigue is far more reported by people who are embarrassed to charge money for software than it is experienced by for-profit businesses, who don't seem to have gotten pay-biweekly-for-services fatigue.
1/ Tuesday was my last day as CEO of @CircleUp. I’ve been CEO since starting the co. in 2011 with my co-founder @roryeakin.

This is a thread about what happened, why and my emotions about it. For more detail:

https://t.co/vYImcm1bTM

Much of this I have never talked about.

2/ My goals: I hope it helps founders feel less lonely than I did. Little public content about the challenges of transitioning exists, but I longed for it. I’m not here to provide a playbook- just to share my experience. Hope it might build greater empathy.

Here goes….

3/ Why: When I tell people that I’m transitioning to an Exec Chairman role their first question is always: “why?” Short answer: co. pivot + fertility issues + health issues + a false sense that grit was always the answer = burnout. Long answer: is longer so hang in there with me

4/ Over a 12-18 month period that ended in late 2017 I ran my tank far beyond empty for far too long. You know that sound your car makes when it’s sputtering for more gas? It was like that. Worst year of my life. Since then it has felt like bone on bone.

5/ Here is what happened:

Professionally: pivoting a Series C company was a living hell in and of itself, as I’ve talked about before.

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